Assistant Director, Digital Marketing & Communications

$65,000 - $65,000/Yr

University of Denver - Denver, CO

Full-time - Mid Level

Remote - Denver, CO

Educational Services

About the position

The Assistant Director, Kennedy Mountain Campus, Wellness & Recreation (KMCWR) Digital Marketing & Communications reports to the Director, KMCWR Business & Operations and plays a vital role in developing the KMCWR digital presence by utilizing analytics; optimizing our web platforms for engagement, fundraising, and sales; and shaping the division's overall digital growth strategy. The Assistant Director is responsible for the performance of the KMCWR digital presence that includes, but is not limited to: Daniel L. Ritchie Center for Sports & Wellness and James C. Kennedy Mountain Campus website content and engagement; development and timely delivery of digital collateral, including brochures, proposals, newsletters, annual reports, mailings, advertisements, event programs and other promotional material to maximize reach and engagement; develop and create visually appealing and engaging content for KMCWR social media platforms. This role requires a strong grasp of digital marketing, search engine optimization (SEO), social media management (SMM), content management, and analytics. The Assistant Director will work closely with KMCWR cross-functional teams to provide exceptional customer experiences, detail-oriented digital experience management, and oversight of the KMCWR online presence ensuring that the student and customer journey leads to engagement with KMCWR events, programs, and services.

Responsibilities

• Manage SEO and SMM campaigns for key target markets and audiences
• Utilize data and analytics to develop actionable recommendations for a story format, engaging prospects and customers to enhance their comprehension of value of KMCWR events, programs, and services
• Lead the end-to-end process from key target market onboarding to campaign provisioning and performance evaluation
• Skillfully navigate multiple divisional and university technology systems
• Develop and execute comprehensive digital presence strategies congruent with KMCWR and University branding and marketing objectives
• Identify target audiences and tailor digital efforts to effectively engage and resonate with them
• Develop and supervise the creation of diverse content types, including blog posts, articles, videos, and infographics
• Analyze the current share of voice (SoV) in the wellness and recreation industry and design a strategic plan to increase visibility and engagement in this space
• Collaborate with the digital team to oversee social media platforms, encompassing content creation, scheduling, monitoring and engagement
• Formulate and curate a captivating content strategy aligned with the KMCWR's voice, values, and objectives
• Hire and coordinate a student and hourly team to support digital content development for the KMCWR division.

Requirements

• Bachelor's Degree in Graphic Design, Marketing, Communications or a related field.
• Proven experience in website design and online content management.
• Strong understanding of digital marketing principles, including social media, content marketing, and email marketing.
• One (1) year of management/supervisory experience.

Benefits

• Medical
• Dental
• Retirement
• Paid time off
• Tuition benefit
• ECO pass