Assistant Director, Digital Marketing

NYU - New York, NY

Full-time - Mid Level

New York, NY

101-250 employees

Educational Services

About the position

The position involves overseeing the development and implementation of marketing strategies to enhance brand awareness and drive sales growth. The role requires collaboration with cross-functional teams to ensure alignment with business objectives and effective execution of marketing campaigns.

Responsibilities

• Develop and execute comprehensive marketing strategies to increase brand awareness.
• Collaborate with product development teams to align marketing efforts with product launches.
• Analyze market trends and customer insights to inform marketing strategies.
• Manage marketing budgets and ensure effective allocation of resources.
• Oversee the creation of marketing materials and content for various channels.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing or related roles.
• Strong analytical skills and experience with data-driven decision making.
• Excellent communication and interpersonal skills.

Nice-to-haves

• Experience with digital marketing and social media strategies.
• Familiarity with SEO and content marketing best practices.
• Project management experience.

Benefits

• Health insurance coverage
• 401k retirement plan
• Paid time off
• Professional development opportunities