Southern Methodist University - Dallas, TX
posted 4 months ago
The Assistant Director for Campus Visits at SMU will play a pivotal role in shaping the admission visit experience for prospective students and their families. This position is integral to the undergraduate recruitment team, focusing on creating, coordinating, and implementing daily visit opportunities that align with the University's branding and effectively support its enrollment goals. The Assistant Director will oversee a team of student staff at the undergraduate admission welcome desk, ensuring that visitors receive exceptional front-line customer service from the moment they register for a visit until follow-up communications post-visit. In addition to managing the visit experience, the Assistant Director will also have a small recruitment territory, advising prospective students, parents, and high school counselors on academic and co-curricular options available at SMU. This role requires frequent presentations both on and off campus, necessitating limited local travel. The Assistant Director will be responsible for developing and coordinating communications and materials for campus visitors, primarily utilizing the admission CRM system SLATE. Input into the design of printed materials for visit programs and the overall undergraduate recruitment process will also be part of the responsibilities. Regular reporting on the success and effectiveness of daily visit opportunities will be required, with assessments based on quantitative and empirical evidence to make necessary adjustments to the program. The Assistant Director will also represent SMU at meetings and conferences, staying informed about trends and issues in Undergraduate Admission and campus visits, thereby contributing to the broader educational community.