Assistant Director for Digital Marketing

Rutgers University - New Brunswick, NJ

Part-time,Full-time - Mid Level

New Brunswick, NJ

Educational Services

About the position

The Assistant Director for Digital Marketing at Rutgers University is responsible for strategic planning and execution of marketing initiatives aimed at increasing enrollments and awareness of continuing education programs. This role involves supervising staff, planning marketing campaigns, managing digital content, and analyzing the effectiveness of marketing efforts.

Responsibilities

• Provide strategic planning and tactical execution to increase enrollments in continuing education programs.
• Supervise staff on marketing initiatives.
• Plan and implement marketing campaigns for revenue-generating lifelong learning programs.
• Manage DoCS websites, portals, and pages promoting lifelong learning opportunities.
• Conduct program-focused social media marketing.
• Analyze the success and cost-effectiveness of digital marketing campaigns.

Requirements

• Bachelor's degree in a related field.
• Five (5) years of experience in marketing and/or enrollment management.
• Experience in multi-media content generation and marketing.
• Proficiency in using marketing analytics tools.

Nice-to-haves

• Seven (7) years of experience in marketing and/or enrollment management.
• Expertise in creating, editing, and deploying multi-media marketing projects.
• Certifications in current digital marketing skill areas.

Benefits

• Comprehensive benefit program for eligible employees.