Harvard University - Boston, MA
posted 3 months ago
The Assistant Director for Marketing will lead the marketing efforts for Harvard School of Dental Medicine (HSDM) programs and business units, focusing primarily on reaching audiences interested in HSDM's educational programs and clinical care services. This role requires collaboration with key stakeholders to analyze marketing needs and opportunities, establishing effective marketing and promotional strategies that attract new audiences and generate interest in HSDM's offerings. The incumbent will be responsible for setting schoolwide branding standards and style guides to ensure the creation of consistent and effective print and digital marketing materials, ad campaigns, webpages, and multimedia assets. In this position, the Assistant Director will assess the marketing and promotional needs of HSDM's programs and business units, evaluating their position in the marketplace and identifying key growth opportunities. They will conduct and oversee brand analysis, establishing key brand pillars and themes that resonate with HSDM audiences to guide positioning statements and messaging. The role also involves project management, overseeing marketing projects from initiation to completion, and working with external vendors such as design firms, printers, and video production representatives to deliver a variety of communications products, including promotional videos, email newsletters, paid social media, and print collateral. The Assistant Director will create and implement a style guide and templates for marketing materials to drive a unified look and feel that aligns with Harvard and HSDM brand standards. They will analyze webpage usability for transactional ease and monitor website traffic and user data, employing SEO and SEM strategies to grow audience share. Collaboration with the Assistant Director of Communications and Digital Content is essential to create digital and social media campaigns designed to attract new visitors to HSDM's website and educational and clinical care offerings. The incumbent will also set content strategy for paid promotions, enhance the use of existing email databases using CRM tools, and monitor marketing performance, providing quarterly reports on advertising ROI and conversion rates. This role contributes to the mission and vision of HSDM and models the School's core values in all facets of the work, performing other related duties as assigned or requested.