Aub Faculty Of Arts And Sciences - Cambridge, MA
posted 3 months ago
The Assistant Director for Marketing at Harvard School of Dental Medicine (HSDM) will spearhead the marketing initiatives for various programs and business units, primarily targeting audiences interested in HSDM's educational offerings and clinical care services. This role requires collaboration with key stakeholders to assess marketing needs and opportunities, ultimately establishing effective marketing and promotional strategies that attract new audiences and generate interest in HSDM's programs and services. The incumbent will be responsible for setting schoolwide branding standards and style guides, ensuring the creation of consistent and impactful print and digital marketing materials, advertising campaigns, webpages, and multimedia assets. Additionally, the Assistant Director will evaluate and implement tools to enhance marketing efforts, focusing on customer acquisition and retention through effective database management tools that facilitate improved communication and operational efficiency. In this position, the Assistant Director will conduct a thorough assessment of the marketing and promotional needs of HSDM's programs and business units, analyzing their market position and identifying key growth opportunities. They will oversee brand analysis, establishing key brand pillars and themes that resonate with HSDM's audiences, guiding the development of positioning statements and messaging that align with HSDM branding and sub-branding. As a project manager, the incumbent will oversee marketing projects from inception to completion, collaborating with external vendors such as design firms and video production teams to deliver a diverse range of communication products, including promotional videos, email newsletters, and print collateral. The Assistant Director will also create and implement a style guide and templates for marketing materials to ensure a unified brand identity that adheres to Harvard and HSDM brand standards. They will analyze website usability and traffic, employing SEO and SEM strategies to enhance audience engagement. Collaborating with the Assistant Director of Communications and Digital Content, the incumbent will develop digital and social media campaigns aimed at attracting new visitors to HSDM's website and educational offerings. Furthermore, they will establish and enhance the use of existing email databases to professionalize and track communications with key audiences, monitor marketing performance, and provide quarterly reports on advertising ROI and conversion rates. The role requires effective communication with stakeholders regarding promotional requirements and project timelines, ensuring that all marketing initiatives align with internal deadlines and budgets. The Assistant Director will contribute to HSDM's mission and vision, embodying the school's core values in all aspects of their work, while also performing other related duties as assigned or requested.