Assistant Director for Marketing

$85,000 - $97,000/Yr

Harvard T.H. Chan School Of Public Health - Cambridge, MA

Full-time - Mid Level

Remote - Cambridge, MA

About the position

The Assistant Director for Marketing at Harvard School of Dental Medicine will spearhead marketing initiatives aimed at promoting educational programs and clinical services. This role involves collaborating with stakeholders to assess marketing needs, develop strategies, and ensure consistent branding across various platforms. The incumbent will manage marketing projects, oversee external vendors, and utilize data-driven approaches to enhance customer engagement and retention.

Responsibilities

• Assess the marketing and promotional needs of HSDM's programs and business units.
• Conduct and oversee brand analysis and establish key brand pillars and themes.
• Serve as a project manager for marketing projects, coordinating with external vendors.
• Create and implement a style guide and templates for marketing materials.
• Contribute to copywriting and promotional positioning for marketing materials.
• Analyze webpage usability and monitor website traffic and user data.
• Collaborate on digital and social media campaigns to attract new visitors.
• Enhance the use of existing email databases using CRM tools.
• Monitor marketing performance and provide quarterly reports on advertising ROI.
• Make recommendations for advertising campaigns and budget allocations.
• Manage project timelines and communicate with stakeholders regarding promotional requirements.
• Contribute to the mission and vision of HSDM and model the School's core values.

Requirements

• Bachelor's degree in marketing, communications, or related field.
• At least 5 years of relevant, professional experience.
• Experience managing paid digital and print advertising campaigns.

Nice-to-haves

• Exceptional interpersonal and project management skills.
• Strong writing, communication, and interpersonal skills.
• Ability to think strategically and act tactically.
• Familiarity with Adobe Creative Suite, Canva, and website platforms.
• Strong analytical skills and proficiency in data-driven decision making.
• Knowledge of digital accessibility compliance.

Benefits

• Paid Time Off: 3-4 weeks of accrued vacation time per year, 12 accrued sick days, 12.5 holidays, and up to 12 weeks of paid leave for new parents.
• Comprehensive medical, dental, and vision benefits, disability and life insurance programs.
• Child and elder/adult care resources, Employee Assistance Program, and wellness programs.
• University-funded retirement plan with contributions from 5% to 15% of eligible compensation.
• Tuition Assistance Program and Tuition Reimbursement for eligible courses.
• Professional Development programs and classes at little or no cost.
• Commuting options including discounted parking and public transportation passes.