Assistant Director Marketing and Recruitment

Into University Partnerships • Saint Louis, MO

443d • $62,000 - $72,000 • Remote

About The Position

The Assistant Director of Marketing and Recruitment at INTO Saint Louis University plays a crucial role in developing and executing a comprehensive international recruitment and marketing strategy aimed at increasing international student enrollments. This position involves significant travel and collaboration with various stakeholders to promote SLU's programs globally.

Requirements

• Bachelor's degree preferred.
• Well-organized with high attention to detail and data accuracy.
• Self-motivated and able to work independently and collaboratively.
• Strong decision-making skills and ability to view processes holistically.
• Ability to prioritize, meet deadlines, and work under pressure.
• Understanding of international student needs and previous experience in student admissions or services is desirable.
• Proficiency in a second language other than English is a plus.

Responsibilities

• Develop and execute a comprehensive global recruitment plan, including participation in virtual and in-person events such as exhibitions, seminars, and alumni gatherings.
• Establish country-specific strategies in coordination with INTO regional offices to meet recruitment goals.
• Travel internationally to promote SLU and its programs, and attend virtual events in different time zones.
• Serve as the primary contact for INTO's regional offices, providing in-depth knowledge of SLU programs.
• Collaborate with SLU and INTO to provide analytics, support, and advice on effective recruitment and scholarship strategies.
• Manage scholarship budgets and allocations.
• Utilize analytical methods to identify recruitment opportunities and keep staff updated on progress and enrolment numbers.
• Oversee the INTO SLU annual recruitment budget and provide regular progress reports.
• Lead conversion campaigns, communicating directly with prospective students, parents, agents, and regional offices.
• Develop and manage innovative conversion tools and platforms such as peer-to-peer recruitment, webinars, and calendar bookings.
• Supervise student workers and interns supporting SLU recruitment and marketing activities.
• Build and maintain strong relationships across SLU and SLU-Madrid campuses, collaborating on recruitment strategies.
• Cultivate loyal relationships with US-focused recruitment channels, including education counsellors, government organizations, and sponsoring organizations.
• Provide ongoing training and support to external marketing and recruitment partners, accurately representing SLU program offerings at promotional events.
• Train and support INTO regional office staff and global recruitment networks.
• Work closely with SLU's International Admissions to ensure accurate information about programs, requirements, and admissions processes is communicated to potential applicants.

Benefits

• Health Benefits: Medical, Dental, Vision
• Company-paid Life Insurance & AD&D
• Voluntary Life Insurance & AD&D
• Company-paid Long Term Disability (LTD)
• Short Term Disability (STD)
• Accident Insurance
• Critical Illness Insurance
• Whole Life Insurance
• Hospital Confinement Indemnity Insurance
• Flexible Spending Account (FSA)
• Dependent Care Account (DCA)
• Commuter FSA: Transit & Parking

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Educational Services
• Education Level: Bachelor's degree