Assistant Director, Marketing

Central Texas College - Killeen, TX

Part-time,Full-time - Mid Level

Killeen, TX

Educational Services

About the position

The Assistant Director of Marketing at Central Texas College plays a crucial role in communicating the institution's message to the community, both locally and globally. This position is highly visible and requires a proactive approach to managing internal and external communications for the Central Campus. The Assistant Director will oversee various marketing initiatives, ensuring that the college's branding and messaging are consistent and effective across all platforms. This includes developing marketing materials, coordinating events, and engaging with the media to promote the college's programs and services. The role demands a strategic mindset, as the Assistant Director will need to analyze market trends and community needs to tailor marketing efforts accordingly. In addition to communication responsibilities, the Assistant Director will supervise a team, providing guidance and support to ensure that all marketing activities align with the college's goals. This includes mentoring staff, managing projects, and fostering a collaborative environment. The Assistant Director will also be expected to stay updated on the latest marketing trends and technologies, incorporating innovative strategies into the college's outreach efforts. The position requires a strong commitment to excellence, as the Assistant Director will represent the college at various events and functions, necessitating a professional appearance and demeanor. The Assistant Director of Marketing will also be responsible for managing the college's social media presence, utilizing these platforms to enhance community relations and engage with prospective students. This includes creating compelling content, monitoring engagement, and analyzing the effectiveness of social media campaigns. The role may also involve photography and video production to support marketing initiatives, making creativity and technical skills essential for success in this position.

Responsibilities

• Communicate CTC's message to the community, both locally and worldwide.
• Oversee internal and external information for Central Campus.
• Develop and write marketing materials in a clear and concise manner.
• Coordinate media activities and special events.
• Manage social media marketing and public relations efforts.
• Supervise marketing team and provide guidance and support.
• Analyze market trends and community needs to tailor marketing efforts.
• Represent the college at various events and functions.

Requirements

• Bachelor's degree in Communications, Journalism, Advertising, Marketing, or a related field from an accredited institution.
• At least six years of experience in Communications, Journalism, Advertising, or Marketing.
• Three years of supervisory experience.
• Proficiency in Microsoft Word and knowledge of desktop publishing/graphic design software.
• Knowledge of marketing, advertising, and public relations principles.
• Experience with TV/radio production and photography skills are a plus.
• Ability to write marketing materials clearly and concisely.
• Excellent communication and presentation skills.
• Ability to work well with others and meet deadlines under pressure.
• Knowledge of web design and project management skills.

Nice-to-haves

• Experience in social media marketing and community relations.
• Photography skills.
• Knowledge of media coordination.