Assistant Director of Athletic Communications, Creative Content

$38,000 - $74,000/Yr

University of West Alabama - Livingston, AL

Full-time

Livingston, AL

Educational Services

About the position

The University of West Alabama is seeking a dedicated and creative individual for the position of Assistant Director of Athletic Communications, Creative Content. This full-time role is pivotal in managing and enhancing the digital media presence of the Athletic Department, which encompasses 16 varsity athletic programs. The successful candidate will report directly to the Assistant Athletic Director for Athletic Communications and will be responsible for overseeing all aspects of digital media operations, ensuring that high-quality content is produced and disseminated effectively across various platforms. In this role, the Assistant Director will coordinate and organize the creative needs of the department, producing a wide range of content that includes graphics, social media posts, promotional materials, and digital marketing initiatives. The position requires a strong understanding of current social and digital media trends, as well as the ability to interpret and apply brand standards consistently. The candidate will also be expected to contribute to the recruitment of potential student-athletes through the production of engaging materials and to assist with digital initiatives that enhance the visibility of UWA Athletics. The Assistant Director will manage the day-to-day operations of the department's social media accounts, ensuring that all content aligns with the department's goals and objectives. Additionally, the role involves producing broadcasts for home events, compiling game highlights, and maintaining video archives. The successful candidate will also be responsible for managing department photographers and may be required to travel with teams to provide video coverage of select events. This position is ideal for someone who is highly organized, self-motivated, and willing to work flexible hours, including nights and weekends, as needed.

Responsibilities

• Coordinate and organize all department creative needs, producing high-quality content by assigned deadlines.
• Design and produce West Alabama Athletics creative elements including graphics, social media content, billboards, posters, game programs, brochures, in-game slides, digital marketing, motion graphics, and facility branding.
• Contribute to the production of materials for the recruitment of potential student-athletes.
• Assist with digital initiatives, including content production and design of the official website, social media initiatives, and video production and videoboard productions, including animations/motion graphics.
• Manage the day-to-day creative content for all official department social media accounts, including all program accounts.
• Assist with producing broadcasts for all home events on Flosports and YouTube, following guidelines established by the Gulf South Conference.
• Produce features on student-athletes and coaches.
• Help compile game highlights and build video archives of key players through original shooting at games.
• Assist with management of department photographers, including freelancers and student staff.
• Produce social content and content for special events to spread brand awareness of UWA Athletics.
• Travel with teams as necessary to provide video coverage of select events, including regular-season and postseason contests.
• Other duties as assigned by the Assistant Athletic Director for Athletic Communications.

Requirements

• Bachelor's Degree from an accredited institution in graphic design, broadcasting, journalism, marketing, communications, or related field.
• At least one year in a video production or related landscape.
• Proficient experience utilizing the full Adobe Creative Suite; specifically Photoshop, InDesign, Illustrator, Lightroom, Premiere and After Effects.
• Experience with social media platforms.
• Experience in graphic design.
• Knowledge of current social and digital media trends and specifications.
• Ability to interpret and utilize brand standards.
• Interpersonal verbal communication skills.
• Highly organized and driven.
• Self-motivated.
• Ability and willingness to work nights and weekends, as needed.
• Ability and willingness to attend campus events.
• Some travel may be required.
• Ability to perform the essential functions of the position with or without reasonable accommodation.

Nice-to-haves

• Master's Degree or other advanced education.
• Knowledge of NCAA rules and regulations.