Assistant Director of Digital Marketing: Automations

Louisiana State University And Agricultural And Mechanical College - Baton Rouge, LA

Full-time - Mid Level

Baton Rouge, LA

Educational Services

About the position

The Assistant Director of Digital Marketing: Automations is responsible for overseeing the implementation, management, and optimization of marketing automation software and CRM systems to enhance student acquisition and engagement strategies. This role involves collaboration with various teams to ensure seamless integration of automated solutions, driving data-driven decision-making and achieving enrollment goals.

Responsibilities

• Develop and execute a comprehensive automated student acquisition communications strategy aligned with enrollment and business goals.
• Lead the implementation of marketing automation software solutions, including campaign automation, lead nurturing, and customer journey mapping.
• Oversee CRM automation projects, including workflow automation, process builder, and other automation tools.
• Manage data and audience segmentation in CRM to ensure campaigns are targeted and relevant.
• Write and optimize SQL statements and configure technical setups for personalized content and messaging.
• Design, execute, and optimize automated campaigns to drive customer acquisition, engagement, and retention.
• Collaborate with marketing, recruitment, and retention teams to develop personalized communication strategies.
• Analyze campaign performance and provide actionable insights to improve effectiveness and ROI.
• Lead and mentor a team of marketing automation managers.
• Foster collaboration between marketing, recruitment, IT, and other departments for effective execution of automation initiatives.
• Develop and maintain dashboards and reports to track performance of lead nurturing automation initiatives.
• Analyze data to identify trends, opportunities, and areas for improvement.
• Present findings and recommendations to senior management and stakeholders.

Requirements

• Bachelor's degree with 4 years of experience in marketing automation and/or project management.
• Experience with writing SQL and AMPscript languages.
• Proficiency in Salesforce CRM.

Nice-to-haves

• Bachelor's degree in Marketing, Business Administration, or Information Technology with 4+ years of experience in marketing automation and/or project management.
• Salesforce certifications (e.g., Salesforce Certified Administrator, Salesforce Certified Marketing Cloud Administrator).

Benefits

• Health insurance
• Life insurance
• Dental insurance
• Vision insurance
• Flexible spending accounts
• Retirement options
• Various leave options
• Paid holidays
• Wellness benefits
• Tuition exemption for qualified positions
• Training and development opportunities
• Employee discounts