Assistant Director of Digital Marketing

York College Of Pennsylvania - York, PA

Full-time - Mid Level

York, PA

Educational Services

About the position

The Assistant Director of Digital Marketing works within the Department of Institutional and Enrollment Marketing at York College of Pennsylvania, reporting directly to the Director of Digital Marketing. This individual is responsible for the day-to-day management and updating of the College's official social media accounts and website. They maintain accuracy and timeliness of information published on digital properties, while liaising with colleagues across campus to ensure that updates are made in alignment with institutional strategy, goals, and brand guidelines. The Assistant Director plays a key role in strategic storytelling, social listening/monitoring, and the development of content that supports the College's mission and objectives. The role is crucial in enhancing overall brand awareness for York College and helps the institution to engage with key audiences, including prospective students, current students, alumni, employees, and friends of the college. The Assistant Director will create and write content marketing materials for the College's digital properties, ensuring alignment with the overall marketing and communications strategy. This includes playing a key role in strategic storytelling that supports the College's mission and objectives. Additionally, they will maintain the accuracy and timeliness of front-facing website content, review submitted edits for publication, and ensure that all updates are consistent with institutional strategy, goals, and brand guidelines. The Assistant Director will also manage a consistent, high-quality content schedule for institutional social media accounts, ensuring that all communications are in line with the College's brand and strategic objectives. Collaborating with the Director of Digital Marketing, they will develop and implement digital strategies that support the College's mission and goals, ensuring a cohesive approach to digital marketing efforts.

Responsibilities

• Create and write content marketing materials for the College's digital properties, ensuring alignment with the overall marketing and communications strategy.
• Maintain the accuracy and timeliness of front-facing website content, review submitted edits for publication, and ensure that all updates are consistent with institutional strategy, goals, and brand guidelines.
• Manage a consistent, high-quality content schedule for institutional social media accounts, ensuring that all communications are in line with the College's brand and strategic objectives.
• Collaborate with the Director of Digital Marketing to develop and implement digital strategies that support the College's mission and goals.

Requirements

• Bachelor's degree in a related field (e.g., communication, marketing, English)
• 2-4 years' experience managing brand-level social media and content creation
• 2-4 years' experience with short- and long-form content creation, including both written and visual media
• Exceptional communication skills, with strong writing ability
• Knowledge of sound marketing principles, especially as applied to digital platforms
• Proficiency with major social media platforms and experience operating social media and/or digital communities on behalf of a brand
• Familiarity with web management and content management systems
• Ability to remain organized while managing multiple projects simultaneously
• Demonstrated willingness to continually learn and grow, staying well informed of changes in marketing and higher education best practices.