Assistant Director of Marketing and Communications

$52,000 - $70,000/Yr

Seattle University - Seattle, WA

Full-time - Entry Level

Seattle, WA

Educational Services

About the position

The Assistant Director of Marketing and Communications at Seattle University plays a crucial role in implementing marketing strategies that enhance the university's visibility and reputation. This position is responsible for executing comprehensive marketing and communication plans that support recruitment, admissions, yield, and retention, while engaging key stakeholders across the university community. The role requires collaboration with various departments and focuses on aligning marketing efforts with strategic enrollment goals to foster academic growth.

Responsibilities

• Implement and follow marketing objectives and initiatives, aligning efforts with current industry trends and market dynamics.
• Analyze, organize, and template data to inform Strategic Marketing and Enrollment Plans, supporting the launch of new programs and contributing to meeting enrollment goals.
• Manage content across student-facing web pages, social media, and CRM communication channels, ensuring consistency and quality in all recruitment communications.
• Partner with the Director of Graduate Admissions, Marcom, and Directors of Enrollment Marketing to create marketing materials (digital and print) that resonate with target audiences.
• Engage with CRM workflows, reporting, and best practices, maintaining lead tracking, communication plans, and event planning processes.
• Assist in the planning and execution of key recruitment and retention events in partnership with Graduate Admissions and Program Directors.
• Track and report on ROI for marketing campaigns and initiatives, using insights to drive continuous improvement.
• Stay informed of best practices and emerging trends in graduate, online, and professional education to drive innovation and maintain competitive positioning.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field.
• At least one year of relevant experience in marketing or communications.
• Strong organizational, problem-solving, and multitasking abilities.
• Demonstrated commitment to customer service and professional development.
• Proven experience working with diverse populations and advancing inclusivity.
• Familiarity with CRM and CMS tools for content creation and management.
• Eagerness to learn and adapt to new technologies.

Nice-to-haves

• 3+ years of marketing experience, ideally within Higher Education.
• Experience with Slate CRM.

Benefits

• Dental insurance
• Disability insurance
• Health insurance
• Paid holidays
• Paid sick time
• Retirement plan
• Tuition reimbursement