Assistant Director of Marketing & Communications

$80,255 - $80,255/Yr

Cascadia College - Bothell, WA

Full-time - Mid Level

Remote - Bothell, WA

Educational Services

About the position

The Assistant Director of Marketing & Communications at Cascadia College plays a crucial role in enhancing student recruitment and retention through effective marketing and communication strategies. This position involves overseeing the development and implementation of campaigns across various channels, including digital platforms and traditional media. The role also emphasizes a commitment to diversity, equity, and inclusion, ensuring that all voices are represented in decision-making processes.

Responsibilities

• Support the development, implementation, and tracking of marketing and communication campaigns.
• Enhance student recruitment efforts to increase enrollment and retention rates, especially among key populations.
• Optimize the college's channels including website, social media, and digital communications.
• Serve as the college's lead Public Information Officer.
• Represent Cascadia at state Public Information Commission meetings.
• Write and issue media releases and administer the college's internal newsletter platform.
• Collaborate with the crisis communications team to update and drill the college's crisis communication plan.
• Manage ad buys and track campaign ROIs.

Requirements

• Bachelor's Degree from an accredited college or university in Business, Communication, or related field, or equivalent combination of education and experience.
• Minimum 3 years of experience in communication, public relations, or marketing.
• Excellent customer service, interpersonal, and team skills.
• Experience developing written and visual content.
• Demonstrated commitment to and interest in diversity, equity, and inclusion.

Nice-to-haves

• Master's degree in a relevant field of study or interest in pursuing a Master's degree.
• Experience working in K-12 or higher education environment.
• Ability to communicate in Spanish in addition to English.

Benefits

• Medical, dental, and vision plan options
• Life insurance
• Long-term disability insurance
• Medical and dependent care reimbursement accounts
• Leave programs
• Employee assistance programs
• Tuition waiver
• Optional credit union participation
• Optional home/auto insurance
• Retirement planning