Assistant Director of Marketing & Fan Engagement

Oklahoma State University - Oklahoma City, OK

Part-time - Entry Level

Oklahoma City, OK

Educational Services

About the position

The Assistant Director of Marketing & Fan Engagement at Oklahoma State University will lead the development and execution of marketing strategies for various sports programs, focusing on enhancing fan engagement and attendance. This role involves collaboration with multiple stakeholders, including coaches, student-athletes, and marketing teams, to create innovative marketing initiatives and improve the overall fan experience during events. The position also includes managing a student employment program and overseeing marketing collateral distribution.

Responsibilities

• Lead strategy development and execution of marketing plans for sports programs.
• Manage distribution channels for marketing collateral such as posters and flyers.
• Serve as the main contact for sport coaches, student-athletes, and other stakeholders.
• Enhance fan experience through event presentation and entertainment scripting.
• Develop and lead fan experience feedback programs to improve marketing efforts.
• Coordinate with sport programs and Creative Services for event content and advertising.
• Act as the secondary contact for the pregame Block Party for Cowboy Football home games.

Requirements

• Bachelor's degree in Marketing, Sports Marketing, Sports Management, Sales, Public Relations or related field.
• Six months or more experience in NCAA Division I athletics marketing/promotions or University experience.
• Proven ability to drive growth in crowd noise, attendance, and sales through innovative marketing strategies.
• High energy, creativity, and openness to experimentation.

Nice-to-haves

• Master's degree in Marketing, Business, Public Relations, or a related field.
• Three or more years of experience in NCAA Division I athletics marketing/promotions or University experience.

Benefits

• Competitive salary commensurate with education and experience.
• Opportunities for professional development and growth.