Assistant Director of Social Media & Digital Content Creator

Seton Hill University - Greensburg, PA

Full-time - Mid Level

Greensburg, PA

Educational Services

About the position

The Assistant Director of Social Media & Digital Content Creator is responsible for strategic social media and digital content planning and creation for the university. This role involves maintaining an active social media presence and producing high-quality visual content, including videos and graphics, to promote various university initiatives. The position requires collaboration with multiple departments and stakeholders to enhance the university's online brand image and support enrollment efforts.

Responsibilities

• Develop strategy for and manage all of the main university social media accounts through engaging daily content.
• Actively participate in the development and execution of overall marketing strategies to support University enrollment efforts.
• Prepare and consistently update a social media plan and content calendar focused on enrollment goals and other important University initiatives.
• Brainstorm video ideas, develop concepts, storyboard, write scripts, plan video shoots, and produce professional-quality video assets.
• Provide photo and video direction for marketing materials and initiatives.
• Create digital content for the website, email marketing, social media platforms, and advertising efforts.
• Plan and organize multiple University photo and video shoots each semester.
• Engage in ongoing research to understand and persuade target audiences.
• Focus on digital storytelling by creating human interest stories for various platforms.
• Partner with the marketing team to manage the strategic production of digital content.
• Provide social media training and guidance to students, faculty, and staff.
• Monitor social media platforms and respond to escalating issues appropriately.
• Manage student social media interns.
• Produce monthly social media engagement reports and use metrics to enhance strategy.
• Assist the Marketing Department with recruitment and marketing efforts.
• Participate in competitive analysis and focus group research to ensure materials resonate with target audiences.
• Effectively manage multiple projects and deadlines.

Requirements

• Bachelor's degree in marketing, communications, journalism, digital storytelling, creative writing, videography, or a related area.
• 5-7 years of experience in social media management and digital content creation.
• Expert social media marketing and strategic development skills.
• Advanced video filming, editing, and producing skills with knowledge of Final Cut Pro X, iMovie, Adobe Premiere, After Effects, and Photoshop.
• Advanced photography and editing skills.
• Excellent oral and written communication skills, including proofreading and editing.
• Advanced interpersonal communication skills to work with diverse stakeholders.
• Knowledge of the higher education enrollment environment and demographic trends.
• Understanding of copyright, permissions issues, and ADA compliance.
• Ability to manage multiple projects in a deadline-driven environment.
• Critical thinking, advanced organizational, and proactive problem-solving skills.

Nice-to-haves

• Prior personnel management skills.
• Drone experience and license.

Benefits

• Competitive salary
• Health insurance
• Dental insurance
• Retirement plan
• Paid holidays
• Professional development opportunities