Assistant Director of Social Media & Digital Content Creator

Seton Hill University - Greensburg, PA

Full-time - Mid Level

Greensburg, PA

Educational Services

About the position

The Assistant Director of Social Media & Digital Content Creator plays a pivotal role in shaping the university's online presence through strategic social media management and the creation of engaging digital content. This position is responsible for developing and executing a comprehensive social media strategy that aligns with the university's marketing goals, particularly focusing on enrollment efforts. The Assistant Director will oversee the main university social media accounts, ensuring that content is not only engaging but also reflective of the university's brand image. This includes writing and publishing posts, managing interactions with followers, and analyzing performance metrics to continuously improve engagement and reach. In addition to social media management, the Assistant Director will be tasked with creating high-quality visual content, including videos and photographs, that highlight various aspects of university life. This involves brainstorming video concepts, storyboarding, scripting, filming, and editing to produce professional-quality video assets. The role also requires collaboration with various departments within the university, such as admissions, faculty, and athletics, to ensure that the content produced meets the diverse needs of the university community. The Assistant Director will also engage in ongoing research to understand the target audience better, focusing on digital storytelling to create compelling narratives that resonate with prospective students. This position requires a proactive approach to managing multiple projects simultaneously, often under tight deadlines, while maintaining a flexible work schedule to accommodate events and other university activities. The Assistant Director will also provide training and guidance on social media best practices to students, faculty, and staff, ensuring that all university representatives maintain a consistent and professional online presence.

Responsibilities

• Develop strategy for and manage all of the main university social media accounts through well-conceived and engaging daily content.
• Actively participate in the development and execution of overall marketing strategies to support University enrollment efforts.
• Prepare and consistently update a social media plan and content calendar focused on enrollment goals and other important University initiatives.
• Brainstorm video ideas, develop concepts, storyboard, write scripts, plan video shoots, record audio, film, edit, and produce professional-quality video assets.
• Provide photo and video direction for marketing materials and initiatives by identifying current gaps and highlighting needs aligned with marketing goals.
• Create digital content for the website, email marketing, social media platforms, and advertising efforts to meet enrollment and retention goals.
• Plan and organize multiple University photo and video shoots each semester with the marketing communications coordinator.
• Engage in ongoing research to understand and persuade target audiences.
• Focus on digital storytelling by creating human interest stories for various communications.
• Partner with the marketing team and campus community to manage the strategic production of digital content.
• Provide social media training and best practices to students, faculty, and staff managing departmental social media accounts.
• Monitor social media platforms and respond to issues appropriately.
• Manage student social media interns.
• Produce monthly social media engagement reports and use metrics to enhance strategy.
• Assist the Marketing Department with recruitment and marketing efforts to increase enrollment.
• Participate in competitive analysis and focus group research to ensure recruitment materials resonate with target audiences.
• Support marketing department initiatives as needed.
• Effectively manage multiple projects and deadlines.

Requirements

• Bachelor's degree in marketing, communications, journalism, digital storytelling, creative writing, videography, or a related area.
• 5-7 years of experience in social media management and digital content creation.
• Expert social media marketing and strategic development skills.
• Advanced marketing video filming, editing, and producing skills with knowledge of Final Cut Pro X, iMovie, Adobe Premiere, After Effects, and Photoshop.
• Advanced photography and editing skills.
• Excellent oral and written communication skills, including proofreading and editing.
• Advanced interpersonal communication skills to work well within a team and with various stakeholders.
• Knowledge of the higher education enrollment environment, including recruitment cycles and target audience trends.
• Understanding of copyright and permissions issues and knowledge of ADA compliance.
• Ability to manage multiple projects in a deadline-driven environment.
• Critical thinking, advanced organizational, and proactive problem-solving skills.

Nice-to-haves

• Prior personnel management skills.
• Drone experience and license.

Benefits

• Competitive salary
• Health insurance
• Dental insurance
• Vision insurance
• 401k retirement plan
• Paid holidays
• Paid time off (PTO)
• Professional development opportunities
• Flexible scheduling options.