Assistant Director, Social Media and Marketing

Duke University - Durham, NC

Full-time - Mid Level

Durham, NC

5,001-10,000 employees

Educational Services

About the position

The Assistant Director of Social Media and Marketing at Duke University School of Medicine will oversee and manage the content strategy for the institution's social media accounts, as well as various departmental accounts. This role involves leading digital marketing strategies for key initiatives, supervising teams, and collaborating with various departments to enhance the school's online presence and engagement.

Responsibilities

• Manage and lead the social media presence for Duke University School of Medicine on platforms such as X, LinkedIn, Facebook, and Instagram.
• Develop and lead cross-departmental campaigns within the school.
• Identify and pursue opportunities to syndicate social media content across the school and departments.
• Maintain school social media guidelines and brand standards, aligning content and channels.
• Develop and lead training opportunities for faculty, staff, and students on social media best practices.
• Supervise and coordinate teams of volunteer students contributing to educational program social media channels.
• Advise senior leaders and assist with crisis communications on social media.
• Analyze social media trends and make recommendations to leadership on effective tool usage.
• Track and analyze data on social media channels and contribute to regular analytics reports.
• Develop targeted social media campaigns that amplify and advance strategic initiatives.

Requirements

• Bachelor's degree in journalism, public relations, marketing, communications, or a related field.
• Minimum of four years of experience in marketing or a related field, with supervisory experience.
• Experience using social media platforms including X, Facebook, LinkedIn, and Instagram.
• Experience with social media scheduling and management platforms such as SproutSocial.
• Experience with social listening and crisis communications.
• Experience with paid advertising, SEO, and data analysis.
• Excellent written and oral communication skills.
• Basic knowledge of graphic design and software (InDesign, Illustrator, Photoshop).
• Ability to work independently with minimal oversight.

Nice-to-haves

• Experience in a sophisticated and complex organization.
• Ability to work cross-functionally among diverse entities.

Benefits

• Health insurance
• Paid holidays
• Professional development opportunities
• Flexible scheduling