Assistant Director, Social Media

$58,979 - $70,000/Yr

University of Pittsburgh - Pittsburgh, PA

Full-time - Mid Level

Pittsburgh, PA

Educational Services

About the position

The Assistant Director, Social Media at the University of Pittsburgh's Division of Philanthropic & Alumni Engagement (PAE) plays a crucial role in managing social media communications. This position involves overseeing existing social media accounts, creating engaging content, and ensuring alignment with the University's strategic objectives. The role also focuses on increasing engagement and followership while utilizing data analytics to assess the effectiveness of communication initiatives.

Responsibilities

• Assume leadership role as the social media subject matter expert for PAE communications.
• Oversee the day-to-day management of existing social media accounts.
• Create content for various social media platforms and ensure its alignment with University objectives and strategic priorities.
• Pursue methods to increase followership and engagement.
• Utilize data and analytics in assessing the effectiveness of marketing and communication initiatives while also setting benchmarks for success.
• Develop effective relationships to identify relevant coverage areas.
• Assist teammates with alumni engagement and fundraising needs for large-scale campus-wide traditions.

Requirements

• Bachelor's Degree in a relevant field.
• Minimum of 5 years of experience in social media management or related area.
• Strong writing and video skills, with editing capabilities in both areas.
• Ability to multi-task, meet deadlines, and collaborate with others.
• Exceptional project management skills and a high degree of organization.

Nice-to-haves

• Experience with data and analytics for social media platforms.
• A desire to be creative and a willingness to be adaptable and flexible.
• Highly collegial and collaborative approach to meet the needs and deadlines of teammates.

Benefits

• Comprehensive health insurance coverage.
• Retirement plans.
• Paid time off.
• Opportunities for continuous learning and professional development.