Assistant Director, Social Media

$58,979 - $70,000/Yr

University of Pittsburgh - Pittsburgh, PA

Full-time - Mid Level

Pittsburgh, PA

Educational Services

About the position

The Assistant Director, Social Media at the University of Pittsburgh plays a crucial role in the Division of Philanthropic & Alumni Engagement (PAE) by managing social media communications. This position involves overseeing existing social media accounts, creating engaging content, and utilizing data analytics to enhance the effectiveness of marketing initiatives. The role is integral to fostering relationships with alumni and stakeholders, supporting the University's mission in education, research, and healthcare.

Responsibilities

• Assume leadership role as the social media subject matter expert for PAE communications.
• Oversee the day-to-day management of existing social media accounts.
• Create content for various social media platforms and ensure alignment with University objectives and strategic priorities.
• Pursue methods to increase followership and engagement.
• Utilize data and analytics to assess the effectiveness of marketing and communication initiatives and set benchmarks for success.
• Develop effective relationships to identify relevant coverage areas.
• Assist teammates with alumni engagement and fundraising needs for large-scale campus-wide traditions.

Requirements

• Bachelor's Degree in a relevant field.
• Minimum of 5 years of experience in social media management or related area.
• Strong writing and video skills, with editing capabilities in both areas.
• Exceptional project management skills and a high degree of organization.

Nice-to-haves

• Experience with data and analytics for social media platforms.
• A desire to be creative and adaptable.
• Ability to multi-task and collaborate with others.

Benefits

• Health insurance
• Retirement plans
• Paid time off