Assistant eComm Marketing Specialist

Ford - Dearborn, MI

Full-time

Dearborn, MI

Transportation Equipment Manufacturing

About the position

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we're all a part of something bigger than ourselves. Are you ready to change the way the world moves? In this position, the ambition of the Global Licensing & Merchandising Team is to strengthen Ford's position as a lifestyle brand by delivering engaging, quality, and relevant products & experiences our customers love. As we target future growth, our success will be driven by expanding our branded merchandise in our Direct-to-Consumer (DTC) Retail business. We are looking for disruptors, individuals who are not afraid to push past the norm and are comfortable working in a fast-paced and ambiguous environment. The Assistant e-Commerce Marketing Specialist is a new role that will support the day-to-day management of the DTC e-Commerce business, including site maintenance, marketing activations, product/item management, promotional strategy, supplier management, and more. To be successful, this individual must demonstrate flexibility and excel in a changing environment.

Responsibilities

• Support the day-to-day management of the DTC e-Commerce business.
• Oversee site maintenance and ensure optimal performance.
• Implement marketing activations to drive engagement and sales.
• Manage product/item listings and ensure accuracy.
• Develop and execute promotional strategies to enhance sales.
• Coordinate with suppliers to ensure timely delivery of products.

Requirements

• Bachelor's Degree or equivalent experience in marketing or a related field.
• Experience in e-commerce or digital marketing is preferred.
• Strong organizational skills and attention to detail.
• Ability to work in a fast-paced and ambiguous environment.
• Excellent communication and interpersonal skills.

Nice-to-haves

• Familiarity with e-commerce platforms and tools.
• Experience in retail merchandising or product management.
• Knowledge of digital marketing strategies and analytics.