Assistant Event Marketing Manager

$40,000 - $40,000/Yr

Leaf At Home LTD - Waukesha, WI

Full-time - Entry Level

Waukesha, WI

1,001-5,000 employees

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Assistant Event Marketing Manager is responsible for leading a team of event marketers to enhance brand awareness and generate sales leads in the local market. This role involves recruiting, training, and managing the team, as well as planning and executing various direct-to-consumer events. The position requires collaboration with sales operations and installation managers to ensure successful event execution and performance tracking.

Responsibilities

• Develop and drive event-based marketing initiatives to generate sales leads.
• Identify, schedule, and plan event calendar for a team of event marketers in assigned territory.
• Manage budgeting and staffing for identified local events.
• Attend trade shows, home shows, fairs, festivals, and community events to generate new sales leads.
• Assist in distributing event marketing material and equipment set up and tear down.
• Collaborate with local Sales Operations and Installation Managers to grow brand presence.
• Recruit, hire, train, and develop Event Marketers, creating accountability through established goals and KPIs.
• Assist in the development of timelines, organizational plans, and internal communications.
• Track and report event metrics to evaluate performance and ROI of events.
• Exceed sales lead quotas based on established KPIs.
• Travel within the assigned territory as needed.

Requirements

• Bachelor's degree preferred or equivalent combination of education, training, and experience.
• Experience within event marketing or a related field.
• Experience in lead generation and/or experiential marketing.
• Experience with limited/single market budgeting and planning in multiple markets.
• Knowledge of current best practices and new strategies for event marketing.
• Ability to work evenings and/or weekends and pre-scheduled events.
• Experience recruiting, onboarding, and training marketing and show staff.
• Ability to juggle various work activities and shift attention to meet demands.
• Ability to thrive in a fast-paced, high-energy, team-oriented environment.
• Detail-oriented with a focus on efficient and effective task completion.
• Excellent verbal and written communication skills.
• Ability to logically connect ideas and solve complex problems.
• Must hold a valid driver's license and have reliable transportation.
• Proficiency using Microsoft Office Suite.

Nice-to-haves

• Previous management position in direct-to-consumer marketing.
• Experience in home improvement event marketing.

Benefits

• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Gym membership
• Paid parental leave
• Paid time off