Assistant Event Marketing Manager

$50,000 - $50,000/Yr

Leaf At Home LTD - Peachtree City, GA

Full-time - Entry Level

Peachtree City, GA

1,001-5,000 employees

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Assistant Event Marketing Manager at Leaf Home is responsible for leading a team of event marketers to enhance brand awareness and generate sales leads in the local market. This role involves recruiting, training, and managing the team, as well as planning and executing various events to promote the company's services. The position requires collaboration with sales operations and installation managers to ensure successful event execution and performance tracking.

Responsibilities

• Develop and drive event-based marketing initiatives to generate sales leads.
• Identify, schedule, and plan event calendar for a team of event marketers in assigned territory.
• Manage budgeting and staffing for identified local events.
• Attend trade shows, home shows, fairs, festivals, and community events to generate new sales leads.
• Assist in distributing event marketing material and equipment set up and tear down.
• Collaborate with local Sales Operations and Installation Managers to grow brand presence.
• Recruit, hire, train, and develop Event Marketers, creating accountability through established goals and KPIs.
• Assist in developing timelines, organizational plans, and internal communications for local market cohesion.
• Track and report event metrics to evaluate performance and ROI of events.
• Exceed sales lead quotas based on established KPIs.

Requirements

• Bachelor's degree preferred or equivalent combination of education, training, and experience.
• Experience in event marketing or a related field.
• Experience in lead generation and/or experiential marketing.
• Experience with budgeting and planning in multiple markets.
• Knowledge of current best practices and new strategies for event marketing.
• Ability to work evenings and/or weekends for pre-scheduled events.
• Experience in recruiting, onboarding, and training marketing staff.
• Ability to manage multiple tasks and stakeholders effectively.
• Detail-oriented with strong problem-solving skills.
• Excellent verbal and written communication skills.
• Proficiency in Microsoft Office Suite.
• Valid driver's license and reliable transportation.

Nice-to-haves

• Previous management experience in direct-to-consumer marketing.
• Experience in home improvement event marketing.

Benefits

• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Gym membership
• Paid parental leave
• Paid time off