Assistant Event Marketing Manager

$50,000 - $50,000/Yr

Leaf At Home LTD - Valley Cottage, NY

Full-time - Entry Level

Valley Cottage, NY

1,001-5,000 employees

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Assistant Event Marketing Manager at Leaf Home is responsible for leading a team of event marketers to enhance brand awareness and generate sales leads in the local market. This role involves recruiting, training, and managing the team, as well as planning and executing various events to promote the company's services. The position requires collaboration with sales operations and installation managers to ensure successful event execution and performance tracking.

Responsibilities

• Develop and drive event-based marketing initiatives to generate sales leads.
• Identify, schedule, and plan event calendar for a team of event marketers in assigned territory.
• Manage budgeting and staffing for identified local events.
• Attend trade shows, home shows, fairs, festivals, and community events to generate new sales leads.
• Assist in distributing event marketing material and equipment set up and tear down.
• Collaborate with local Sales Operations and Installation Managers to grow brand presence.
• Recruit, hire, train, and develop Event Marketers, creating accountability through established goals and KPIs.
• Assist in developing timelines, organizational plans, and internal communications for cohesiveness.
• Track and report event metrics to evaluate performance and ROI of events.
• Exceed sales lead quotas based on established KPIs.
• Travel within the assigned territory as needed.

Requirements

• Bachelor's degree preferred or equivalent combination of education, training, and experience.
• Experience within event marketing or a related field.
• Experience in lead generation and/or experiential marketing.
• Experience with budgeting and planning in multiple markets.
• Knowledge of current best practices and new strategies for event marketing.
• Ability to work evenings and/or weekends for pre-scheduled events.
• Experience recruiting, onboarding, and training marketing and show staff.
• Ability to manage multiple tasks and meet demands of different stakeholders.
• Detail-oriented with a focus on efficient task completion.
• Excellent verbal and written communication skills.
• Ability to solve complex problems and engage in reflection.
• Must hold a valid driver's license and have reliable transportation.
• Proficiency in Microsoft Office Suite.

Nice-to-haves

• Previous management position in direct-to-consumer marketing.
• Experience in home improvement event marketing.

Benefits

• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Gym membership
• Paid parental leave
• Paid time off