Assistant Global Brand Strategy & Marketing Integration Manager

General Motors - Warren, MI

Full-time - Senior

Warren, MI

Transportation Equipment Manufacturing

About the position

The Assistant Global Brand Strategy & Marketing Integration Manager at General Motors is a pivotal role that focuses on supporting the development and adherence to the brand's identity, positioning, and overall market presence across GM's global markets. This position is essential in driving core results and fostering collaboration across teams to ensure efficiencies and consistency on a global scale. The successful candidate will be expected to report to GM - Cadillac Tower at least three times a week, and may be eligible for relocation benefits. In this role, the individual will collaborate with and support global marketing teams, acting as a key point of contact for brand strategy and product information across various markets. They will represent the global perspective on strategy, tactical plans, and creative assets, working closely with cross-functional marketing teams to ensure a consistent and cohesive execution of the global brand vision. The Assistant Manager will also support the development and maintenance of the Global Vehicle Positioning and Global Product Roadmap, contributing to the brand's strategic opportunities, particularly in positioning GM as a global Tier 1 Electric Vehicle leader. The responsibilities include supporting the brand campaign strategy team in planning and executing projects within budget and schedule, participating in the Global Brand Governance process, and monitoring key performance indicators (KPIs) to optimize marketing strategies. The role also involves facilitating information sharing between global leadership and international markets, conducting regular connects with international market representatives, and fostering a culture of brand advocacy among international teams. This position is crucial for ensuring that GM's brand messaging is consistent and resonates with target audiences worldwide, while also safeguarding brand standards and contributing to the company's earnings before interest and taxes (EBIT) goals.

Responsibilities

• Support consistent global brand strategy that aligns with overall business objectives and resonates with target audiences worldwide.
• Ensure consistency and inclusivity in brand messaging, visual identity, and tone across all markets.
• Support the brand campaign strategy team in planning, executing, and closing projects within budget, schedule, and scope.
• Participate in the Global Brand Governance process (monitor, audit, and reporting).
• Support the annual roll-up of individual country/regional marketing plans into the broader global marketing plan.
• Monitor and evaluate key performance indicators (KPIs) and consumer sentiment across international markets, leveraging data-driven insights to optimize marketing strategies.
• Support integration and roll out of go-to-market plans for global markets.
• Support a cross-functional team in the development and maintenance of Global Vehicle Positioning and Global Product Roadmap.
• Coordinate and integrate global input into key brand moments: global product reveals, launches, and brand campaigns and activations.
• Support the execution of global-only content defined for each initiative scope and global market needs.
• Facilitate information and assets and enable connection between global leadership with international markets as needed and appropriate.
• Carry out regular connects with international market representatives via videoconferences and in-person planning meetings for the executive brand team.
• Facilitate global best practice sharing sessions quarterly and global ad hoc learning sessions, ensuring all markets have a voice.
• Support and foster a culture of brand advocacy among international teams.

Requirements

• Bachelor's Degree in Marketing or related field.
• 5+ years of marketing experience required; automotive industry experience or other relevant sectors preferred.
• Experience in a Global Marketing Organization and/or experience working internationally.
• Preferred candidate has experience in global activations or has experience in multiple regions.
• Broad marketing skillset and ability to effectively collaborate across functions.
• Excellent written and verbal communication skills.
• Strong project management and organizational skills.
• Demonstrated cultural competence, sensitivity, and diplomatic ability; willingness to navigate and respect cultural differences and varying time zones.
• Ability to be a proactive, collaborative self-starter, who takes initiative and seeks out support and guidance as needed.

Benefits

• Health savings account
• Paid holidays
• Dental insurance
• 401(k)
• Tuition reimbursement
• Paid time off
• Parental leave
• Vision insurance
• 401(k) matching
• Life insurance