Assistant Global Brand Strategy & Marketing Integration Manager

General Motors - Warren, MI

Full-time - Mid Level

Warren, MI

Transportation Equipment Manufacturing

About the position

The Assistant Global Brand Strategy & Marketing Integration Manager plays a crucial role in supporting the development and adherence to the brand's identity and positioning across GM's global markets. This position fosters collaboration across teams to ensure consistency and efficiency in brand strategy, helping to drive core results and position the brand as a leader in the electric vehicle market.

Responsibilities

• Support consistent global brand strategy that aligns with overall business objectives and resonates with target audiences worldwide
• Ensure consistency and inclusivity in brand messaging, visual identity, and tone across all markets
• Support the brand campaign strategy team in planning, executing, and closing projects within budget, schedule, and scope
• Participate in the Global Brand Governance process (monitor, audit, and reporting)
• Support the annual roll-up of individual country/regional marketing plans into the broader global marketing plan
• Monitor and evaluate key performance indicators (KPI's), consumer sentiment across international markets, leveraging data-driven insights to optimize marketing strategies
• Support integration and roll out of go to market plans for global markets
• Support a cross-functional team in the development and maintenance of Global Vehicle Positioning and Global Product Roadmap
• Coordinate and integrate global input into key brand moments: global product reveals, launches and brand campaigns and activations
• Support the execution of global only content defined for each initiative scope and global market needs
• Support the integrated global market process, leveraging agency partners as required
• Facilitate information and assets and enable connection between global leadership with international markets as needed and appropriate
• Carry out regular connects with international market representatives via videoconferences and in-person planning meetings (as needed) for the executive brand team
• Facilitate global best practice sharing sessions quarterly and global ad hoc learning sessions, ensuring all markets have a voice
• Support and foster a culture of brand advocacy among international teams

Requirements

• Bachelor's Degree in Marketing or related field
• 5+ years of marketing experience required; automotive industry experience or other relevant sectors preferred
• Experience in a Global Marketing Org and/or experience working internationally
• Preferred candidate has experience in global activations or has experience in multiple regions
• Broad marketing skillset and ability to effectively collaborate across functions
• Excellent written and verbal communication skills
• Strong project management and organizational skills
• Demonstrated cultural competence, sensitivity, and diplomatic ability; willingness to navigate and respect cultural differences and varying times zones
• Ability to be a proactive, collaborative self-starter, who takes initiative and seeks out support and guidance as needed

Benefits

• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family
• Company and matching contributions to 401K savings plan to help you save for retirement
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values
• Tuition assistance and student loan refinancing
• Discount on GM vehicles for you, your family and friends