Ascena Retail Group - New York, NY
posted 4 months ago
The Assistant Manager, Brand Marketing at KnitWell Group plays a pivotal role in the development and execution of omni-channel marketing strategies that support both the ecommerce business and the physical store fleet. This position is integral to the brand's marketing initiatives, requiring strong collaboration with various teams including creative, visual, public relations, merchandising, social media, digital, and store communications. The Assistant Manager will be responsible for executing brand marketing plans, ensuring that all initiatives are effectively communicated and implemented across channels. In this role, the Assistant Manager will lead store marketing efforts, implementing localized strategies that include events, in-mall marketing, and brand awareness tactics to support store openings and relocations. The individual will manage the project brief development and hand-off process, ensuring that all brand initiatives are executed seamlessly. Additionally, the Assistant Manager will contribute to daily messaging by incorporating seasonal initiatives and promotional strategies into all marketing assets, and partner with visual teams to ensure that in-store marketing aligns with larger brand objectives. The Assistant Manager will also support philanthropic partnerships by executing charitable campaigns and ensuring that credit card and loyalty program communications are integrated into overall planning. A key aspect of this role is the ability to actively seek out data points to fuel new initiatives and assist in preparing program hindsight reports to inform future strategies. This position requires a natural problem-solver who can perform under pressure, manage multiple tasks simultaneously, and work effectively with cross-functional teams. Overall, this role is designed for a self-starter with outstanding communication skills and a keen awareness of the competitive landscape in retail, fashion, branding, and social media.