Assistant Manager, Performance Marketing

$50,003 - $54,995/Yr

Ann Taylor - New York, NY

Full-time - Entry Level

New York, NY

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Assistant Manager, Performance Marketing at KnitWell Group is responsible for the tactical execution, strategy support, and analysis of Paid Media channels. This role requires a detail-oriented individual with a results-driven mindset, capable of managing cross-functional and vendor relationships to optimize marketing efforts across various digital platforms.

Responsibilities

• Execute and optimize all Search, Affiliate, Display, and Paid Social efforts.
• Implement strategic plans to drive efficiencies in spend while achieving business goals for new, reactivated, and retained clients.
• Contribute to a test and learn environment focusing on new creative strategies for client engagement.
• Produce daily and weekly channel reports with insights for leadership.
• Collaborate with agencies and partners to manage digital campaigns.
• Work with CRM teams to understand client behavior and improve marketing strategies.
• Partner with Brand Marketing on campaign launches and Paid Media support.
• Collaborate with Social Media team for influencer and paid social strategies.
• Engage with Credit Marketing team to enhance program knowledge through digital channels.
• Understand various attribution methods to connect performance to client engagement.

Requirements

• Demonstrated ability to work with cross-functional teams and vendors.
• Strong analytical skills and understanding of financial measurements.
• Experience using major analytics platforms (Adobe Analytics, Google Analytics, etc.).
• Adaptable, detail-oriented, and responsive in a fast-paced environment.
• Results-oriented with a focus on metric-driven goals.
• Strong communication skills for alignment and collaborative problem-solving.
• Experience partnering with key vendors.

Nice-to-haves

• BS in Marketing, Business, or related major.

Benefits

• Merchandise discount at select KnitWell Group brands.
• Support for individual development and career mobility opportunities.
• Local volunteer opportunities and annual donation match to eligible nonprofits.
• Medical, dental, vision insurance & 401(K).
• Employee Assistance Program (EAP).
• Paid time off & holidays.