Assistant Manager, Product Marketing - Smashbox

$73,150 - $109,200/Yr

Smashbox - Culver City, CA

Full-time - Mid Level

Culver City, CA

Amusement, Gambling, and Recreation Industries

About the position

The Assistant Manager, Product Marketing at Smashbox is responsible for leading product innovation and managing new product launches. This role involves crafting a 3-year innovation pipeline, developing breakthrough innovations, and ensuring timely and budget-compliant delivery of products and programs. The position requires collaboration across various departments and a consumer-first mindset, particularly in the North American and EMEA markets.

Responsibilities

• Lead Product Innovation and Manage New Product Launches by preparing concept briefs and guiding product claims testing.
• Contribute to the development of Marketing's product category strategy by collecting insights and market analysis.
• Lead the briefing process from concept to the 360-marketing campaign, ensuring effective communication with Digital Marketing teams.
• Liaison with regional partners to gain buy-in on new programs and review sales estimates for launches.
• Create forums and initiate program development to meet strategic and financial objectives for specified segments.

Requirements

• 4+ years of hands-on experience leading projects from idea stage to market launch.
• 4+ years of experience and strong knowledge of the Product Development process.
• Ability to synthesize data to drive business decisions and develop global strategic marketing plans.
• Strong financial acumen and analytical skills with internal data.

Nice-to-haves

• Experience in a fast-paced, highly creative environment.
• Excellent communication, writing, and quantitative skills.
• A passion for beauty and trends.

Benefits

• Health insurance coverage
• Wellness and family support programs
• Life and disability insurance
• Retirement savings plans
• Paid leave programs
• Education-related programs
• Paid holidays and vacation time