Assistant Manager Sales Promotion

Metropolitan Transportation Authority - New York, NY

Full-time - Mid Level

New York, NY

Transit and Ground Passenger Transportation

About the position

The Assistant Manager of Sales Promotions at the Metropolitan Transportation Authority (MTA) plays a crucial role in the Advertising & Promotions team. This position focuses on creating and coordinating marketing materials to support business development and promotional efforts, including events and the MTA Away program. The role aims to engage various audiences and promote MTA's offerings to attract new business and revenue, utilizing multiple communication platforms.

Responsibilities

• Write and develop engaging and persuasive content across various channels including email, website, social media, and marketing materials.
• Assess data and make recommendations to grow client segments or revenue areas.
• Conduct competitive analysis of transportation marketing and provide actionable recommendations.
• Develop a deep understanding of how to engage with MTA's diverse client types, including business partners and production companies.
• Collaborate with sales and promotions teams to align content with strategic revenue generation goals.
• Work with agency social, website, and press teams to ensure effective message delivery.
• Research relevant information to support sales initiatives and promotional efforts.
• Analyze past outreach efforts to evaluate effectiveness and suggest improvements.

Requirements

• Bachelor's degree from an accredited college, preferably in marketing or business.
• 3-4 years of professional experience in marketing, sales, or sales promotion.
• Excellent writing, editing, and communication skills.
• Highly disciplined, organized, and detail-oriented with the ability to manage multiple projects.
• Creative problem-solving skills and a strong understanding of effective communication practices.