Assistant Manager, SEO

Estee Lauderposted 12 days ago

$73,150 - $109,200/Yr

Full-time • Mid Level

New York, NY

Chemical Manufacturing

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About the position

The Assistant Manager supports the SEO strategy and approach to optimize search rankings across an assigned cluster of brands within the portfolio. This role will focus on search term optimization, search engine algorithm decoding, site auditing, and reporting in collaborating with a team of growth marketers across the portfolio.

Responsibilities

Conduct keyword research and analysis on ongoing basis and share learnings of current search trends to identify and provide optimizations that drive growth
Constantly track and analyze the relationship between paid and organic search to identify opportunities for synergies and optimization in partnership with Paid Search marketing team
Have deep understanding of search engine algorithms and stay abreast of all major search engine changes including AI
Derive actionable insights from organic channel performance and connect to holistic business trends/activations. Deliver weekly performance updates to stakeholders with an emphasis on how the channel supports macro business goals
Create revenue forecasts on a daily/monthly/yearly level that are rooted in current and historical trends and key performance indicators (traffic, revenue, AOV, CVR)
Analyze keyword performance regularly (brand + nonbrand), provide insights to assess impact and to formulate actionable SEO recommendations
Collaborate with cross-functional teams, including e-commerce brand teams and digital experience teams, to align SEO initiatives with broader business objectives and promotions.
Monitor technical audits via SEO tools to identify and address site elements that improve SEO (broken links, redirects, canonicals, indexation, HTML tagging)
Monitor brand and retailer websites to track competitive search performance for categories and products
Monitor and identify opportunities to improve landing page content to improve bounce rates and conversion
Proactively monitor performance, solve problems, and identify new opportunities
Determine what changes are needed to compete with the algorithm adjustments, consumer trends, and competitive activity
Manage and upload optimized SEO copy to CMS platforms in partnership with brand ecommerce teams
Upload and track keywords using SEO tools to monitor search rankings

Requirements

3+ years hands-on experience managing a variety of SEO activities, in-house or within a digital marketing agency.
Strong understanding of on-site SEO optimizations, including conducting keyword research and page-level keyword mapping.
Strong knowledge of standard and current SEO practices and techniques, web analytics and SEO tools (SEMrush, Lumar)
Proficient in data analytics, with the ability to assess data and performance metrics to generate actionable recommendations and forecasting.
Attention to detail and results orientation; strong work ethic and persistence to drive an initiative to completion; a 'roll up the sleeves' attitude towards tackling a challenge
Team player with excellent communication, project management, and collaboration skills
Proactive, can-do, solution-oriented attitude and a strong ownership mentality
Proficiency in MS Office (Outlook, Excel, PowerPoint) required; experience with ecommerce / web analytics tools (Google Analytics 4, Google Search Console, Data Warehouse, Oracle Business Intelligence, etc.)