Assistant Marketing Director

Chick-fil-A - Waco, TX

Full-time - Entry Level

Waco, TX

Food Services and Drinking Places

About the position

The Assistant Unit Marketing Director (UMD) at Chick-fil-A plays a crucial role in the marketing and public relations efforts for a specific Chick-fil-A unit. This position is designed for individuals who are passionate about community engagement and marketing strategies. The UMD will work closely with the Operator and the Unit Marketing Director to develop and implement a comprehensive marketing plan tailored to the unique needs of the unit. This includes tracking the effectiveness of marketing initiatives, monitoring customer engagement, and ensuring that the marketing strategies align with the overall goals of the Chick-fil-A brand. In this role, the Assistant UMD will be responsible for building and maintaining relationships within the community. This may involve participating in local events, distributing promotional materials, and collaborating with local businesses to create cross-promotional opportunities. The Assistant UMD will also engage with schools and community organizations to promote Chick-fil-A's offerings and values. The position requires a commitment of 35-40 hours per week, with specific hours varying based on marketing tasks and community events. Flexibility is essential, as some tasks may require working evenings or weekends. Additionally, the Assistant UMD will serve as the in-house marketing hostess, ensuring that the Chick-fil-A unit is represented positively in all community interactions. The use of a personal vehicle is necessary for community-related work, and mileage will be reimbursed. Previous experience in outside sales or marketing is advantageous, as it will enhance the effectiveness of the marketing strategies implemented in the community.

Responsibilities

• Work with the Operator and Unit Marketing Director to create a marketing plan.
• Assist in executing the marketing plan.
• Track redemptions and monitor effectiveness of marketing initiatives.
• Build relationships within the community through various outreach efforts.
• Distribute promotional materials at community events.
• Set up cross-promotions and school programs.
• Involve Chick-fil-A in community-wide events.
• Serve as the in-house marketing hostess.
• Work in-store and assist with office tasks as needed.

Requirements

• Experience in marketing or outside sales is a plus.
• Ability to build and maintain community relationships.
• Strong organizational skills to track marketing effectiveness.
• Flexibility to work varying hours, including evenings and weekends.

Nice-to-haves

• Previous marketing experience in a similar role.
• Familiarity with community engagement strategies.

Benefits

• Mileage reimbursement for community-related work.