Assistant Marketing Manager, Brand Marketing

Old World Industries - Northbrook, IL

Full-time - Mid Level

Northbrook, IL

Merchant Wholesalers, Nondurable Goods

About the position

The Assistant Marketing Manager at Old World Industries will play a crucial role in managing media and creative agency projects, maintaining the Integrated Marketing Plan, and assisting in content creation and brand strategy. This position requires a detail-oriented individual with strong project management skills and a foundational understanding of media to support the marketing team in achieving its objectives.

Responsibilities

• Oversee and coordinate day-to-day media and creative agency timelines and project deliverables.
• Leverage media experience to manage programmatic media buying, analytics, and insights.
• Analyze data to inform decisions and measure campaign performance in partnership with the agency.
• Manage multiple projects simultaneously, ensuring timely execution and delivery.
• Craft clear and persuasive written communications for marketing materials, reports, and presentations.
• Regularly update and maintain the Integrated Marketing Plan with inputs from internal departments and agencies.
• Provide data updates to the Marketing Team Dashboard tool and track Marketing KPIs.
• Help develop and implement content strategies across various channels and create engaging content.
• Assist in strategic projects ranging from audience targeting to brand strategy, including research design and implementation.
• Develop and maintain a clear understanding of stakeholders' impact on the business.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in marketing, advertising, digital, brand strategy, retail, or media agency.
• Foundational understanding of media, including programmatic advertising, analytics, and insights.
• Excellent project management skills with the ability to handle multiple tasks and meet deadlines.
• Superior written communication skills with the ability to create clear, engaging, and persuasive content.
• Proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint.

Nice-to-haves

• Experience in integrated marketing and brand strategy.
• Creative thinking and problem-solving skills.
• Ability to work collaboratively in a team environment.

Benefits

• Health insurance
• 401k plan
• Paid holidays
• Professional development opportunities