Assistant Marketing Manager, Brand Marketing

$60,000 - $80,000/Yr

American Institute Of Physics - New York, NY

Full-time - Mid Level

New York, NY

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

We are seeking an Assistant Marketing Manager, Brand Marketing who displays strong characteristics of AIP Publishing's cultural principles: Progressive; Researcher-Focused; Experimental; Equitable; Authentic; Action-Oriented; and Collaborative. This role is pivotal in implementing strategic marketing plans for a portfolio of AIPP and member society products and contributes to the overall AIPP brand strategy. The Assistant Marketing Manager will report to the Senior Marketing Manager, Brand Marketing and will work closely with key stakeholders to plan and execute marketing engagement activities designed to drive awareness and usage of new and existing products. The goal is to help global researchers in the physical sciences make an impact with their publications and to position AIP Publishing as the first-choice publisher for the next generation of authors and readers in new and emerging markets. In this position, you will work within a team environment to collectively achieve our strategic goals of expanding the overall market influence of AIP Publishing and our publishing partners, while also helping authors expand their impact. You will collaborate with the Sr. Marketing Manager and key stakeholders to develop and execute marketing strategies and campaigns that promote our publications and increase brand awareness. This includes coordinating marketing activities, creating marketing plans, promotional materials, and organizing events. You will also work with the operations team to execute digital marketing initiatives, including email marketing, social media campaigns, and online advertising, to effectively reach our target audience and drive engagement. Additionally, you will conduct market research and analysis to identify customer needs, market trends, and competitive insights to support product strategy and positioning. Collaborating with internal stakeholders, including editorial and marketing teams, will be essential to align marketing activities with business objectives and ensure seamless execution. Monitoring and analyzing the performance of marketing campaigns and initiatives will be part of your responsibilities, providing insights and recommendations for optimization. You will also provide tools and resources for internal and external stakeholders that enable them to effectively represent our products and the AIPP brand. Staying current with industry trends, best practices, and emerging technologies in academic publishing and marketing will be crucial to enhance marketing performance. Attending conferences and organizing editor/researcher events to promote AIPP and Member Society journals and products will also be part of your role.

Responsibilities

• Collaborate with the Sr. Marketing Manager and key stakeholders to develop and execute marketing strategies and campaigns to promote our publications and increase brand awareness.
• Coordinate marketing activities, including creating marketing plans, promotional materials, and organizing events.
• Work with the operations team to execute digital marketing initiatives, including email marketing, social media campaigns, and online advertising, to reach our target audience and drive engagement.
• Conduct market research and analysis to identify customer needs, market trends, and competitive insights to support product strategy and positioning.
• Collaborate with internal stakeholders, including editorial and marketing teams, to align marketing activities with business objectives and ensure seamless execution.
• Monitor and analyze the performance of marketing campaigns and initiatives, providing insights and recommendations for optimization.
• Provide tools and resources for internal and external stakeholders that enable them to effectively represent our products and AIPP brand.
• Stay current with industry trends, best practices, and emerging technologies in academic publishing and marketing, applying knowledge to enhance marketing performance.
• Attend conferences and organize editor/researcher events to promote AIPP and Member Society journals and products.

Requirements

• 2-5 years of experience executing marketing campaigns.
• Experience in scholarly publishing is a plus.
• Bachelor's degree.
• Proficiency in Microsoft Office Suite.
• Excellent written and verbal communication skills.
• Ability to interpret data to help inform decisions.

Nice-to-haves

• Entrepreneurial Spirit: You thrive in a dynamic and fast-paced setting.
• Cultural alignment: you embody our principles—Progressive, Researcher-Focused, Experimental, Equitable, Authentic, Action-Oriented, and Collaborative.
• Strong attention to detail and ability to plan and follow through with stakeholders to ensure satisfaction.
• Excellent written communication skills, with experience writing and editing campaign copy to effectively communicate brand and product messaging for various marketing channels.
• Self-starter, with the ability to work autonomously and collaboratively with internal teams.
• Ability to manage multiple projects, set priorities, and meet deadlines.

Benefits

• Paid time off
• Flexible Work Schedule
• Competitive medical, dental and vision options
• Exceptional retirement benefits
• Training opportunities
• Tuition assistance