American Institute Of Physics - New York, NY
posted 4 months ago
We are seeking an Assistant Marketing Manager, Brand Marketing who displays strong characteristics of AIP Publishing's cultural principles: Progressive; Researcher-Focused; Experimental; Equitable; Authentic; Action-Oriented; and Collaborative. This role is pivotal in implementing strategic marketing plans for a portfolio of AIPP and member society products and contributes to the overall AIPP brand strategy. The Assistant Marketing Manager will report to the Senior Marketing Manager, Brand Marketing and will work closely with key stakeholders to plan and execute marketing engagement activities designed to drive awareness and usage of new and existing products. The goal is to help global researchers in the physical sciences make an impact with their publications and to position AIP Publishing as the first-choice publisher for the next generation of authors and readers in new and emerging markets. In this position, you will work within a team environment to collectively achieve our strategic goals of expanding the overall market influence of AIP Publishing and our publishing partners, while also helping authors expand their impact. You will collaborate with the Sr. Marketing Manager and key stakeholders to develop and execute marketing strategies and campaigns that promote our publications and increase brand awareness. This includes coordinating marketing activities, creating marketing plans, promotional materials, and organizing events. You will also work with the operations team to execute digital marketing initiatives, including email marketing, social media campaigns, and online advertising, to effectively reach our target audience and drive engagement. Additionally, you will conduct market research and analysis to identify customer needs, market trends, and competitive insights to support product strategy and positioning. Collaborating with internal stakeholders, including editorial and marketing teams, will be essential to align marketing activities with business objectives and ensure seamless execution. Monitoring and analyzing the performance of marketing campaigns and initiatives will be part of your responsibilities, providing insights and recommendations for optimization. You will also provide tools and resources for internal and external stakeholders that enable them to effectively represent our products and the AIPP brand. Staying current with industry trends, best practices, and emerging technologies in academic publishing and marketing will be crucial to enhance marketing performance. Attending conferences and organizing editor/researcher events to promote AIPP and Member Society journals and products will also be part of your role.