Assistant Marketing Manager - Email, Push & SMS

Lowe's - Mooresville, NC

Full-time - Mid Level

Mooresville, NC

10,001+ employees

Building Material and Garden Equipment and Supplies Dealers

About the position

The Assistant Marketing Manager - Email, Push, & SMS will collaborate with marketing partners to drive business and marketing priorities through owned channels. This role involves leading execution processes and tech enablement for targeted marketing and automated campaigns, reporting directly to the Channel Marketing Manager.

Responsibilities

• Plan and optimize email, push, and SMS campaigns using Salesforce Marketing Cloud to meet weekly revenue and traffic goals.
• Oversee the channel campaign execution process from end-to-end and serve as the final approver of email, push, and SMS deployments.
• Work cross-functionally with Martech, Customer Marketing, and Campaign Teams to implement new automated and personalized customer journeys.
• Collaborate with the Channel Marketing Manager to define and implement new channel strategies to enhance customer engagement, retention, and revenue.
• Analyze campaign performance metrics and audience behavior to inform future marketing strategies.
• Become an expert in Lowe's SFMC architecture & data capabilities and advise cross-functionally on these capabilities.
• Understand the appropriate uses of channel marketing tactics to achieve strategic goals across multiple customer segments.
• Communicate customer segment and channel opportunities effectively to gain alignment with stakeholders.
• Establish strong working relationships with marketing and cross-functional peers.

Requirements

• Bachelor's Degree in Business Administration, Merchandising, Marketing, or a relevant field.
• 3+ years in Email Marketing, E-Commerce, or Digital Marketing roles with a proven track record of achieving revenue and traffic goals through data-driven strategies.
• Proficiency in Salesforce Marketing Cloud or similar enterprise-level CRM platforms, Adobe Analytics or similar, and Project Management platforms. Salesforce certification is a plus.
• Strong knowledge of HTML and CSS fundamentals for email.
• Comfortable analyzing data and reporting with the ability to translate insights into actionable strategies.
• Excellent written and verbal communication skills, capable of conveying technical marketing messages to senior marketing leaders.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) retirement plan
• Paid time off
• Employee discounts
• Tuition reimbursement
• Professional development opportunities