Assistant Media Planner/Buyer

Gatesman - Chicago, IL

Full-time - Entry Level

Chicago, IL

51-100 employees

Professional, Scientific, and Technical Services

About the position

The Assistant Media Planner/Buyer at Gatesman is responsible for providing administrative and analytical support in the development, execution, and maintenance of media plans. This role involves collaborating with media managers to create and implement media campaigns that effectively reach target audiences while adapting to current media consumption trends. The position requires a strong understanding of media planning and the ability to analyze data to optimize campaign performance.

Responsibilities

• Work with media team managers on development, negotiation, implementation, tracking, measurement, and optimization of media campaigns.
• Develop and present POVs, media analyses, and recommendations to agency team and clients.
• Meet with vendor representatives to further knowledge of available media opportunities and assess them for possible inclusion in future media planning.
• Utilize consumer data and media measurement tools such as Kantar, MRI-Simmons, and SEMRush to conduct research and generate appropriate reports.
• Reconcile monthly billing invoices and discrepancies to ensure agency and client budget compliance.
• Ensure orders are sent and received by agency vendors.
• Become proficient at navigating self-serve media platforms to aid in setup of campaigns, monitor spend, and access reporting.
• Compile media reports from various software and social platforms.
• Coordinate deliverables with account team, including collecting creative specs, relaying creative deadlines, and assisting in campaign setup and QA.
• Provide general assistance to the Media Department as needed.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• 1-2 years of experience in media planning, advertising, or a related role.
• Familiarity with digital media buying platforms (Google Ads, Facebook Ads, etc.) preferred.
• Knowledge of programmatic advertising and media buying processes.
• Excellent written and verbal communication skills.
• Exemplary organizational and multi-tasking abilities.
• Strong work ethic with self-motivation to exceed expectations.
• Ability to prioritize while working on multiple assignments under deadline pressures.

Nice-to-haves

• Fast learner who easily adapts to various agency and client demands.
• A passion for media, advertising and staying updated with industry trends.

Benefits

• Paid parental leave
• Health savings account
• Health insurance
• Unlimited paid time off
• Dental insurance
• Flexible spending account
• Vision insurance
• 401(k) matching