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Zimmerman Advertising - Fort Lauderdale, FL
posted about 2 months ago
About the position
The Assistant Digital Media Planner role at Zimmerman Advertising is designed for individuals passionate about advertising and digital media. This position involves collaborating with clients to create innovative marketing solutions across various digital platforms, ensuring that campaigns meet or exceed client objectives. The ideal candidate will have a strong understanding of social media and digital advertising, along with excellent communication and organizational skills.
Responsibilities
- Help in the conception, creation and delivery of innovative, well-targeted, business-building marketing solutions across a variety of digital media to meet or exceed client objectives
- Work with media vendors and negotiate rates
- Maintain status reports on all interactive media initiatives
- Assist in the development, negotiation, implementation, tracking, reporting and optimization of online media buys
- Analyze reports and work with the Digital media team and media planning team to recommend needed optimization and changes
- Complete the proposal, purchase and implementation of the developed plan i.e. RFPs, creating insertion orders, follow up on signatures
- Review vendor media kits, provide POVs and maintain vendor database
- Communicate day to day digital media related needs and outstanding project tasks to the account service team, project manager and traffic teams for any interactive media campaigns
- Assist with competitive reporting projects and site/network rankers for campaigns
- Assist the digital team in staying abreast of emerging trends and communicating innovative, business-building new media recommendations
- Read and select articles to include in our research archive and send to team weekly
- Work with traffic to ensure proper tagging of campaign as it will reflect reporting
- Maintain campaign timelines relating to media deliverables
- Support the Digital media team to ensure that mobile, SEO, SEM, Social, and other local elements are part of the overall plan and reaching the originally defined media objectives
- Process invoices, maintain finance chart on invoices and campaign finances to ensure that media vendors are paid properly and on time (including partner companies)
Requirements
- Bachelor's degree in related field or equivalent work experience
- Internship in a full service agency in the area of interactive marketing preferred
- Effective writing skills
- Basic knowledge of interactive media concepts and methodologies
- MS Office: Internet Explorer, Excel, Word and PowerPoint
- Presentation skills and experience are highly desirable
- Familiarity with one or more of the following media planning tools is desirable: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons
- Third-party ad serving, tracking and reporting expertise (e.g. Double-click)
- Experience or related intern assignments in retail, restaurant, franchisee operations or Interactive advertising is highly desirable
- Employed at or intern role at full service agency is highly desirable
