AT&T - Dallas, TX
posted 2 months ago
The AVP Creative Direction - Retail position at AT&T is a pivotal role that provides Retail Marketing expertise in creative direction, managing creative resources and processes to ensure consistency across all consumer touchpoints. This position is responsible for developing innovative creative approaches that align with consumer shopping behaviors, the AT&T brand identity, value propositions, and design principles. The successful candidate will balance creative excellence and brand standards with the needs of business owners and communication objectives, ensuring that all marketing efforts are effective and resonate with consumers. In this role, the AVP will be recognized as a thought leader in retail creative and consumer behavior, with a reputation that extends beyond AT&T. The individual will demonstrate a deep understanding of the marketplace, including new developments in retail, and possess the ability to predict consumer and technology-related trends that shape the retail environment and influence shopping preferences. The AVP will work collaboratively with various levels of leadership within the company, including top officers and senior management, to educate and energize the organization about the strategic direction of Retail Marketing. The position requires the ability to independently manage multiple projects and lead a team effectively. The AVP will actively contribute to AT&T's processes, roles, and resources related to retail creative design and customer experience. A strong emphasis is placed on data-driven insights to influence merchandising strategies, and the ideal candidate will have a persistent drive to achieve goals while embracing healthy debate and feedback. This role is not for those who shy away from consumer insights or who do not find creative work emotionally engaging.