Assistant Vice President of Marketing and Communications

$100,000 - $130,000/Yr

Rocky Mountain University Of Health Professions - Provo, UT

Full-time - Senior

Provo, UT

Educational Services

About the position

The Assistant Vice President of Marketing and Communications at Rocky Mountain University of Health Professions (RMU) is a pivotal leadership role responsible for developing and executing comprehensive marketing and communication strategies that enhance the university's mission and visibility. This position involves overseeing a centralized team to implement integrated communications that promote RMU's initiatives at various levels, while collaborating closely with senior leadership to align marketing efforts with institutional priorities.

Responsibilities

• Lead the development and implementation of strategic marketing, communications, and media relations activities for the University.
• Oversee the creation of a dynamic admissions marketing strategy in collaboration with Enrollment Management.
• Build relationships with University leaders to align marketing and communications with institutional priorities.
• Provide strategic planning and development of annual goals and objectives.
• Manage the execution of the University's brand and messaging strategy, ensuring consistency across all platforms.
• Generate positive media coverage and serve as an official spokesperson for RMU.
• Oversee enrollment marketing strategy and develop targeted marketing strategies for academic programs.
• Cultivate partnerships within the community to enhance the university's name recognition.
• Lead the university crisis communications response team and establish communication plans for crises.

Requirements

• Master's degree in marketing, public relations, journalism, or a related field.
• Ten years of related management experience in marketing and communications leadership roles.
• Extensive experience managing cross-functional teams and overseeing marketing strategy.
• Deep knowledge of running successful national, multi-platform media and marketing campaigns.
• Exceptional writing and oral communication skills with high proficiency in editing.

Nice-to-haves

• Experience with digital marketing, social media, and brand management.
• Ability to adapt and thrive in a fast-growing organization.
• Creative problem-solving skills and a results-driven approach.

Benefits

• Complete comprehensive medical, dental, and vision plans
• Basic and voluntary life insurance
• Short and long-term disability
• Employment Assistance Program (EAP)
• 401(K) retirement plan with employer contributions
• Financial wellness program
• Generous paid time off (PTO) accrual and holiday pay
• Onsite fitness center with 24/7 badge access
• Education assistance program