Assistant Vice President of Marketing and Strategic Communications

Concordia University - Mequon, WI

Full-time - Senior

Mequon, WI

Educational Services

About the position

The Assistant Vice President of Marketing and Strategic Communications at Concordia University Wisconsin and Ann Arbor is responsible for leading a high-performing team to develop and execute marketing strategies that align with the university's mission. This role focuses on enhancing visibility, reputation, and engagement through digital-first marketing efforts, overseeing various marketing initiatives, and collaborating with internal departments to support enrollment and fiscal growth.

Responsibilities

• Develop, execute, and communicate a clear vision for marketing and communication strategy that aligns with the CUW and CUAA mission.
• Oversee implementation of marketing and communication initiatives, including unified branding and messaging.
• Lead digital marketing initiatives with a focus on utilizing video, web, and social media platforms.
• Track and report on key metrics and outcomes to ensure data-driven marketing efforts.
• Establish and maintain relationships with contractors, vendors, and consultants to align marketing efforts.
• Collaborate with academic, enrollment, and operational leaders on strategic initiatives.
• Oversee the strategic communications team, assisting with media exposure goals.
• Serve as the primary point of contact for external media relations and manage crisis communications.

Requirements

• 10 years of experience in marketing, communications, sales, or enrollment management, preferably in higher education or a faith-based organization.
• Proven experience in managing a successful digital marketing, social media management, SEO/SEM, and video production department.
• A bachelor's degree in business, marketing, communications, or commensurate professional experience.
• Strong knowledge of digital marketing, including SEM, SEO, paid social media advertising, and programmatic ad buying.
• Well-developed communication skills and strong eye for both print and digital design.

Nice-to-haves

• Expertise in media buying (both digital and traditional).
• Strong budget management capabilities.
• Ability to conduct market research initiatives.
• Self-directed learner, self-motivator, data-driven with an ability to innovate across diverse platforms.

Benefits

• Health savings account
• AD&D insurance
• Dental insurance
• Flexible spending account
• Vision insurance
• 403(b)
• Life insurance