Assistant Vice President of Marketing & Communications

Lourdes College - Sylvania, OH

Full-time - Senior

Sylvania, OH

Educational Services

About the position

The Assistant VP for Marketing & Communications is a Cabinet level position that is responsible for advancing the Lourdes brand through audience-first marketing communications including brand messaging, publications and content, digital initiatives, social media and traditional marketing and management, video storytelling and special events. The AVP serves as an internal strategy consultant and has a service delivery role with campus partners and develops institutional content strategy for web, print and digital. This position oversees project intake and management for the Office of Marketing & Communications, supports strategic recruitment initiatives with the Vice President for Enrollment Management, strategic fundraising initiatives with the Vice President for Institutional Advancement and key communications and media relations for the President's Office.

Responsibilities

• Provide strategic direction and hands-on support to the University in the key areas of creative marketing, branding, communications, media relations and public relations
• Advance the mission, vision and identity of the University by strengthening its reputation and attracting new resources, both human and material, to the University
• Provide strategic communications and marketing advice and support to the President and Vice Presidents focused on strengthening the reputation and brand of Lourdes in areas such as student recruitment, alumni relations, public perceptions, fundraising and future development
• Assist the Vice President for Enrollment Management with digital and print recruitment messaging, marketing and advertising initiatives
• Assist the President with marketing and communications initiatives and support as needed, including media contacts and critical campus-wide messages
• Assist the Vice President for Institutional Advancement on fundraising initiatives and campaigns
• Develop and manage Integrated Marketing Plan for Enrollment
• Develop and manage Marketing Plans for specific campaigns including key performance indicators and analytics
• Lead the Marketing & Communications Team to include development and execution of media relations strategies, website and digital and print materials
• Manage and implement crisis communication plan
• Establish and strengthen communications with external advertising and marketing organizations
• Craft and manage the dissemination of internal and external marketing and advertising initiatives
• Provide script review and support for select events
• Manage Marketing & Communications budget
• Maintain confidentiality of sensitive information and continuity of official messaging
• Perform other duties as assigned

Requirements

• Bachelor's degree in marketing, communications, public relations, or a related field; Master's degree preferred
• 5-10 years of experience working in marketing or related field
• Strong leadership and team building skills
• Must be able to work a flexible schedule as needed
• Efficient in managing budget
• Demonstrated experience in developing and implementing strategic communications plans
• Track record of identifying and generating ideas and turning them into compelling narratives to advance University or Corporate brands
• Excellent writing, public speaking and editing skills
• Excellent interpersonal and communications skills
• Experience with media relations