Assistant Vice President of Marketing, West Region

Willow Bridge Property Company - Dallas, TX

Full-time - Senior

Dallas, TX

About the position

The Assistant Vice President (AVP) of Marketing at Willow Bridge Property Company is a senior leadership role responsible for shaping the company's marketing strategies and brand presence in the West Region. This position involves managing a team of marketing directors, collaborating with various stakeholders, and overseeing marketing performance across a portfolio of communities. The AVP will play a crucial role in driving business growth through innovative marketing initiatives and strong client relationships.

Responsibilities

• Manage and mentor a team of marketing directors, setting long-term and short-term goals.
• Collaborate with VPs, Regional Managers, and onsite teams to deliver exceptional marketing campaigns.
• Oversee project timelines and collateral creation for new construction and rebranding projects.
• Manage the Marketing department's budgets and provide strategic guidance on property marketing budgets.
• Monitor and enhance all paid marketing campaigns in collaboration with the Digital Strategy Team.
• Maintain strong relationships with marketing vendors and key stakeholders, providing insights into marketing performance.
• Develop marketing materials for new business proposals and align with company-wide objectives.
• Build and maintain professional growth plans for marketing directors.
• Conduct market research to identify growth opportunities and develop innovative strategies.
• Provide ongoing training and support to ensure consistent execution of company-wide initiatives.
• Stay updated on industry trends by attending meetings and conferences.

Requirements

• Bachelor's degree required.
• 10+ years of experience in multifamily marketing.
• Expertise in SEM, SMM, web analytics, and Google AdWords.
• Hands-on experience using CRM software and digital marketing tools.
• Strong proficiency in Microsoft PowerPoint, Google Workspace, and Canva.
• Proven track record of developing and executing strategic marketing plans.
• Exceptional written and verbal communication skills.
• Demonstrated ability to build and maintain strong cross-functional relationships.
• Strong leadership and interpersonal skills.

Nice-to-haves

• Willingness to travel and flexibility to work non-traditional hours.

Benefits

• Competitive salary range of $137K - $174K per year.
• Opportunities for professional growth and development.
• Collaborative and innovative team environment.