Assistant Vice President of Marketing, West Region

Unclassified - Dallas, TX

Full-time - Senior

Dallas, TX

About the position

The Assistant Vice President (AVP) of Marketing at Willow Bridge Property Company is a pivotal role responsible for shaping the company's culture and brand within the West Region while driving marketing performance across a portfolio of communities. This position involves leading a regional marketing team, developing high-impact marketing strategies, and fostering strong client relationships to contribute to business growth. The AVP will collaborate with various stakeholders, oversee project management, and ensure effective budget management, making it a highly visible and impactful role within the organization.

Responsibilities

• Manage and mentor a team of marketing directors, setting long-term and short-term goals.
• Partner with VPs, Regional Managers, Business Managers, and onsite teams to deliver exceptional marketing campaigns.
• Collaborate with design agencies and marketing directors on new construction and rebranding projects.
• Oversee the Marketing department's budgets and provide strategic guidance on property marketing budgets.
• Work with the Digital Strategy Team to monitor and enhance all paid marketing campaigns.
• Maintain strong relationships with marketing vendors and key stakeholders, providing insights into marketing performance.
• Develop marketing materials for new business proposals and align with company-wide objectives.
• Build and maintain professional growth plans for marketing directors.
• Conduct market research to identify growth opportunities and develop innovative strategies.
• Provide ongoing training and support to regional and local teams to implement best practices.
• Stay at the forefront of industry trends by attending company meetings and industry conferences.

Requirements

• Bachelor's degree required.
• 10+ years of experience in multifamily marketing preferred.
• Expertise in SEM, SMM, web analytics, and Google AdWords.
• Hands-on experience using CRM software and digital marketing tools.
• Strong proficiency in Microsoft PowerPoint, Google Workspace, and Canva.
• Proven track record of developing and executing strategic marketing plans that deliver measurable results.
• Exceptional written and verbal communication skills.
• Demonstrated ability to build and maintain strong cross-functional relationships.
• Strong leadership and interpersonal skills.
• Willingness to travel and flexibility to work non-traditional hours.