Assistant Vice President of Strategic Enrollment Marketing and Communications

University of Texas at Arlington - Arlington, TX

Full-time - Senior

Arlington, TX

Educational Services

About the position

The Division of Enrollment Management is seeking a dynamic, talented and creative leader to serve as the inaugural Assistant Vice President of Strategic Enrollment Marketing and Communications for the University of Texas at Arlington. This role requires an energetic, skilled professional who can promote the University's brand across audiences in the student life cycle. The incumbent will work closely with the Vice President for Enrollment Management to set the direction of enrollment marketing and communications. He/she will exhibit demonstrated leadership skills and experience leading staff and serving in a leadership role for complex projects.

Responsibilities

• Works closely with the Vice President and other leaders within the Division of Enrollment Management as part of core Enrollment Management Leadership to craft an intentional and wholistic strategy for student lifecycle management.
• Provides leadership in the planning, development, and execution of strategic marketing communications efforts aimed at prospective students and their families, high school counselors, and community influencers.
• Create strategic marketing messaging and campaigns for student enrollment lifecycle utilizing segmentation and differentiated tactics/messaging.
• Collaborates with staff from across campus to create dynamic, engaging campaigns that are timely, accurate and effective.
• Establishes metrics for success in an integrated strategic communications and marketing action plan.
• Develop KPIs and benchmarks to evaluate the performance of enrollment marketing and communications efforts.
• Develops a deep understanding of the voice of the student and identifies key opportunities for improving their experience.
• Leads the planning, development, and execution of strategic marketing and communication efforts aimed at prospective students.
• Stays on the cutting edge of strategic enrollment marketing in higher education.
• Creates key marketing messages/campaigns for the student enrollment lifecycle.
• Maintains expert-level knowledge of industry Customer Relationship Management (CRM).
• Reviews, manages, and approves enrollment management content across traditional and digital channels.
• Negotiates contracts, monitors marketing budget spending, and considers new ways of doing business.
• Directs two teams of talented and high-performing CRM, communications and creative professionals.
• Determines marketing campaign budgets and ensures staff adheres to them.
• Promotes and implements modern, effective communication strategies to maximize the University's enrollment management digital presence.
• Creates KPIs and benchmarks to assess enrollment marketing and communications performance.

Requirements

• Bachelor's degree in an appropriate area with eight (8) years of relevant experience.

Nice-to-haves

• Master's degree in an appropriate area with six (6) years of relevant experience.
• Experience in team-centric environments, remain calm under pressure, and handle stressful situations with a positive, solution-oriented approach.
• Experience in prepress and print production.
• Experience presenting design concepts.
• Proven experience with art direction.
• Experience working with project management software, social marketing tools, email marketing tools, production software suites, and CRM solutions.

Benefits

• Comprehensive benefits package including health insurance, retirement plans, and paid time off.