Assistant Website Manager (Non-Technical Project Manager)

Tech Tammina - Warren, MI

Full-time - Mid Level

Warren, MI

Professional, Scientific, and Technical Services

About the position

The Assistant Website Manager (Non-Technical Project Manager) is responsible for driving the digital customer experience strategy across key digital channels, particularly focusing on high-traffic consumer-facing websites. This role involves managing day-to-day processes, collaborating with various teams, and ensuring the effective communication of the product and brand story through digital platforms. The position requires a strong understanding of user experience and digital marketing best practices, along with the ability to analyze performance metrics and implement improvements.

Responsibilities

• Drive digital customer experience strategy across key digital channels, including the website and CGI asset development.
• Define the features and functionality necessary to effectively communicate the product and brand story.
• Manage day-to-day processes and timelines, coordinating with production and creative agencies to ensure timely launches.
• Lead several external agency teams responsible for executing the digital strategy, ensuring alignment with brand goals.
• Collaborate closely with marketing colleagues and internal business partners to continually improve the website and drive key performance indicators (KPIs).
• Advocate for the user by implementing industry best practices, usability research, and customer insights throughout the design and development process.
• Manage and collaborate with multiple cross-functional partners within the organization to ensure cohesive project execution.
• Regularly review analytics reporting and provide actionable insights for ongoing digital optimization, including A/B testing and Test/Target initiatives.
• Conduct usability studies, competitive reviews/audits, and benchmarking studies to drive website improvements.
• Oversee content strategy and management and asset creation for the development of vehicle model overview pages and shopping tools.
• Content research, development, and optimization for the website and related digital platforms.

Requirements

• Bachelor's degree in marketing, Digital Media, Communications or a related field.
• 3+ years of digital marketing or product management experience working on high-traffic consumer-facing websites.
• Strong leadership and project management skills, with the ability to manage multiple projects simultaneously.
• Deep understanding of user experience (UX) design and digital marketing best practices.
• Familiarity with online shopping tools and content management systems.
• Background in search engine optimization (SEO) and experience with online shopping tools and content management systems.
• Technical aptitude to grasp complex issues and communicate effectively with technology teams and designers.
• Experience with usability testing, A/B testing, and translating user insights into actionable site improvements.
• Strong analytical skills, capable of digesting site metrics and recommending enhancements.
• Experience with CGI asset creation to support digital content needs.
• Collaborative mindset with the ability to work effectively across cross-functional teams in a large organization.
• Excellent written and verbal communication skills.
• Proven ability to thrive in a fast-paced environment and adapt to changing priorities.

Nice-to-haves

• Passion for the automotive industry and familiarity with electric vehicles (EVs) is a plus.