Assoc Growth Marketing Manager

$67,725 - $67,725/Yr

Hasbro - Renton, WA

Full-time - Mid Level

Renton, WA

Miscellaneous Manufacturing

About the position

The Associate Growth Marketing Manager at Wizards of the Coast is responsible for implementing performance marketing initiatives that drive product demand and player engagement. This role requires a blend of creative and technical marketing expertise, focusing on the entire customer journey and leveraging data-driven strategies to foster growth and connection among players.

Responsibilities

• Partner cross-functionally with teams in Product Marketing, Creative, Business Intelligence, and Product Management to align business and performance marketing strategies.
• Innovate and build campaigns using multi-channel marketing strategies to drive product demand and acquire and retain players.
• Develop, build, and launch campaigns from brief to execution, including automation workflows.
• Segment audiences and implement personalized campaign tactics using data to enhance engagement across various channels.
• Build paid media strategies across core advertising channels such as search, social, display, and programmatic.
• Create growth strategies that prioritize small hypotheses, fast experimentation, and rapid iteration.
• Analyze product campaign and player performance, run hypothesis-based tests, and deliver weekly reports.
• Monitor performance metrics and use insights to improve and scale marketing channels.

Requirements

• Ability to attribute program performance back to channel, goal, and product line.
• Strong attention to detail, analytical skills, and ability to interpret data for strategic recommendations.
• Outstanding communication skills, both written and spoken, comfortable presenting analysis to teams and leadership.
• Hands-on experience with quantitative media analysis and optimization.
• Ability to work in a dynamic fast-paced environment and convert ambiguity into clear action.
• Experience working with global brands, preferably in gaming.
• Passion for games and the business of games.

Nice-to-haves

• 2+ years of work experience in performance marketing, demand generation, and player acquisition funnel.
• Experience managing a multi-million-dollar advertising budget.
• Hands-on experience with lifecycle marketing and paid advertising platforms on both mobile and desktop.
• 4-year college degree or equivalent experience.

Benefits

• Medical, Dental & Vision Insurance
• Paid Vacation Time & Holidays
• Generous 401(k) match
• Paid Parental Leave
• Volunteer Program
• Employee Giving & Matching Gifts Programs
• Tuition Reimbursement
• Product Discounts