Assoc Growth Marketing Manager

$67,725 - $113,500/Yr

Hasbro - Renton, WA

Full-time - Mid Level

Renton, WA

Miscellaneous Manufacturing

About the position

The Associate Growth Marketing Manager at Wizards of the Coast is responsible for implementing performance marketing initiatives that drive product demand and player engagement. This role requires a blend of creative and technical expertise, focusing on multi-channel marketing strategies to foster player growth and connection through innovative campaigns. The position involves collaboration with various teams to ensure alignment between business objectives and marketing strategies, utilizing data-driven insights to optimize performance across multiple platforms.

Responsibilities

• Partner cross-functionally with teams in Product Marketing, Creative, Business Intelligence, and Product Management to drive alignment between business and performance marketing strategy.
• Innovate and build outstanding campaigns using multi-channel marketing strategies to drive product demand, capture demand, and acquire and retain players.
• Develop, build, and launch campaigns from brief to development, automation workflows, and execution.
• Segment audiences and implement personalized campaign tactics, using data to drive engagement across email, paid media, and push notifications.
• Build paid media strategies across core advertising channels (search, social, display, and programmatic) to support product and player marketing initiatives.
• Create growth strategies that prioritize small hypotheses, fast experimentation, and rapid iteration over large, long-term campaigns.
• Analyze product campaign and player performance, run hypothesis-based tests, and deliver weekly reports.
• Continue monitoring of performance metrics, using data and insights to continually improve and scale channels.

Requirements

• 2 years of experience in marketing, particularly in performance marketing and demand generation.
• Strong analytical skills with the ability to interpret data and make strategic recommendations.
• Hands-on experience in email marketing, paid media, content marketing, and full-funnel marketing analytics.
• Outstanding communication skills, both written and spoken, with the ability to convey analysis to teams and leadership.
• Experience working with global brands, preferably in gaming.

Nice-to-haves

• 2+ years of work experience in performance marketing, demand generation, and the player acquisition funnel.
• Experience handling a multi-million-dollar advertising budget.
• Hands-on experience using lifecycle marketing and paid advertising platforms on both mobile and desktop.
• 4-year college degree or equivalent experience.

Benefits

• Paid parental leave
• Paid holidays
• Health insurance
• Dental insurance
• Tuition reimbursement
• Vision insurance
• 401(k) matching