Associate Athletics Director, Marketing & External Operations

$45,700 - $76,500/Yr

Rochester Institute Of Technology - Rochester, NY

Full-time - Mid Level

Rochester, NY

10,001+ employees

Educational Services

About the position

The Associate Athletics Director for Marketing & External Operations at the Rochester Institute of Technology (RIT) plays a pivotal role in enhancing the visibility and reputation of the Center for Intercollegiate Athletics. This position is integral to promoting a student-centered athletic experience that emphasizes academic and athletic excellence within a framework of integrity and respect. The Associate Athletics Director will work closely with the Executive Director of the Center for Intercollegiate Athletics to develop and implement strategies that drive revenue, increase attendance, and enhance the overall experience for student-athletes and fans alike. The incumbent will be responsible for managing the Corporate Partnership Program, coordinating special athletic events, and executing comprehensive marketing campaigns for all home athletic events. This includes overseeing the development of promotional materials, managing community marketing plans, and collaborating with various internal and external partners to boost engagement and attendance at athletic events. The Associate Athletics Director will also serve as a liaison to the RIT Sports Network, ensuring that digital content is effectively executed for all web streams and events. In addition to these responsibilities, the Associate Athletics Director will lead initiatives aimed at fostering relationships with alumni and enhancing campus outreach to increase student engagement in athletic events. The role requires a commitment to ethical conduct and compliance with NCAA regulations, as well as a dedication to promoting diversity and inclusion within the athletic department. The ideal candidate will possess strong organizational skills, the ability to work independently, and a proven track record of success in athletic marketing or administration.

Responsibilities

• Manage the Center for Intercollegiate Athletics Corporate Partnership Program in conjunction with the Executive Director of Athletics.
• Serve as the primary coordinator for all Athletic special events such as the Sports Hall of Fame, Tiger Open Golf Tournament, Athletics Award Banquet, Midnight Madness, and Welcome Back Meeting.
• Responsible for the development, implementation, and execution of comprehensive strategic marketing campaigns and promotions for all home athletic events.
• Coordinate marketing shoots (photo and video) and develop concepts for promotional materials, including commercials, posters, schedule cards, flyers, and digital content.
• Execute and manage all community marketing plans and creative collateral, including in-game and in-market activations and special events.
• Work with internal and external partners to execute digital and traditional advertising campaigns that increase event attendance and overall engagement.
• Serve as the liaison to the RIT Sports Network to execute digital content for all web streams and events.
• Create a comprehensive campus outreach plan focused on students to increase visibility, awareness, and attendance at RIT athletic events.
• Manage yearly budget and programming centered around Tiger Den events, in conjunction with campus life.
• Recruit, train, supervise, and manage day-to-day responsibilities of student employees and interns.
• Assist in compiling season wrap-ups for various sports, including attendance analysis and promotion details.
• Assist with the management of all Center for Intercollegiate Athletics events and serve as one of the game administrators for all home events.
• Serve as the sports administrator for 3-4 varsity sport programs, overseeing performance evaluations and ensuring compliance with guidelines.
• Represent the athletic department with university arenas staff for hockey teams' needs.
• Work with administrative staff to make final decisions regarding marketing, promotions, and special events.
• Participate on committees and professional development as appropriate.

Requirements

• Bachelor's degree required.
• A minimum of 5-7 years of experience in athletic marketing, development/fundraising, or athletic administration leadership.
• Ability to foster relations with internal staff and student-athletes.
• Impeccable integrity and demonstrated capacity to teach, coach, and communicate broadly with student-athletes, colleagues, and the public.
• Recognized as an effective advocate for the student-athlete experience with high ethical standards of conduct.
• Effective interpersonal, written, and electronic communication skills, including the ability to convey complex information in accessible terms to diverse audiences.
• Demonstrated commitment to student-athlete welfare and mental and physical well-being.
• Administratively self-sufficient and proficient with Microsoft Word, Excel, and web applications.

Nice-to-haves

• Master's degree preferred.
• Willingness to engage in learning opportunities regarding Deaf Culture and conversational American Sign Language (ASL).

Benefits

• Health insurance
• Wellness program