Associate Brand Manager, Brand Portfolio

$77,292 - $106,300/Yr

Pernod Ricard - Louisville, KY

Full-time - Mid Level

Louisville, KY

About the position

The Associate Brand Manager at Pernod Ricard will play a crucial role in developing and implementing strategic and tactical brand plans for the North American Distillers Limited American Whiskey Portfolio. This position offers significant leadership opportunities, focusing on brand management, program creation, financial accountability, and performance analysis.

Responsibilities

• Assist in the development and implementation of brand plans for the American Whiskey Portfolio.
• Support the Senior Brand Manager in various brand deliverables including the Brand Annual Operating Plan and Consumer Engagement Platform.
• Monitor key performance indicators to provide insights for execution.
• Support the development and execution of long-term innovation plans.
• Assist in the execution of festival strategies and commercial execution across On & Off-Premise.
• Coordinate the creation of brand assets for campaigns and ongoing initiatives.
• Manage vendor purchase orders and track A&P budget for financial accountability.
• Conduct ongoing analysis of traditional and digital media strategies and brand perceptions.

Requirements

• 3+ years of marketing experience, particularly in strategy and brand development.
• Bachelor's degree required; MBA or advanced degree preferred.
• Strong leadership and team influence skills.
• Effective verbal and written communication skills, including executive presentation abilities.

Nice-to-haves

• Experience in digital/social and retail brand building activities.

Benefits

• Flexible work policy with hybrid or remote options.
• Comprehensive benefits package including health insurance and retirement plans.
• Commitment to sustainability and community engagement.