Associate Brand Manager - Chloe, Cooper & Thief, Corporate Brand Spirits

$98,500 - $147,700/Yr

The Wine Group - Livermore, CA

Full-time - Mid Level

Livermore, CA

1,001-5,000 employees

Merchant Wholesalers, Nondurable Goods

About the position

The Associate Brand Manager for Chloe, Cooper & Thief at The Wine Group is responsible for strategic planning and execution within the growth portfolio of corporate brand spirits. This role requires a creative marketer with a strong foundation in consumer packaged goods (CPG) marketing, business analytics, and data-driven storytelling. The position is hybrid, requiring at least one day a week in the Livermore office, and involves occasional travel.

Responsibilities

• Understand the construct and business drivers of a brand's P&L and execute marketing plans to achieve competitiveness and profitability.
• Leverage insights and analytics to transform data into actionable insights and develop brand plans.
• Apply knowledge regarding consumer targets across all brand activities and articulate brand positioning nuances.
• Create cohesive concepts by aligning product, packaging, and consumer ideas, identifying strategic opportunities for innovation.
• Develop consumer engagement tactics tailored to the consumer purchase funnel and engage key stakeholders effectively.
• Lead new product processes with cross-functional teams to commercialize products and execute marketing tactics.
• Communicate brand plans and strategies clearly to gain leadership alignment and customer buy-in.
• Embody a positive attitude and strive for continuous improvement in a fast-paced environment.

Requirements

• Bachelor's degree required; MBA preferred but not required.
• 5+ years of marketing experience, or an MBA.
• Strong grounding in CPG marketing best practices across the 4 Ps.
• Prior knowledge and/or experience with wine, spirits, or consumer packaged goods.
• Highly proficient in Microsoft Word, Excel, and PowerPoint.

Nice-to-haves

• Innovation experience preferred but not required.

Benefits

• Competitive salary range of $98,500 - $147,700 based on experience and skills.
• Hybrid work environment with flexibility in scheduling.
• Opportunities for professional development and career growth.